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Transform me, but Please Don’t Change Anything by Gabrielle Bufrem
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Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way. Gabrielle reminds us that every company is now a tech company. If you don’t embrace your digital channels, you will fall behind. How does digital