SUNDAY REWIND: The typology of design sprints

February 20, 2022

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Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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Design sprints can be crafted to help meet your team meet its goals and needs but which type is right for your team?

This Sunday Rewind we’re back in 2017 and revisiting a ProductTank San Francisco talk by Kai Haley and Burgan Shealy. In it share their insights into the different types and how they can be used to your teams advantage.

Kay and Burgan discuss how a design sprint can allow teams to take a fresh look at a wide landscape of possibilities and discover and prioritise different solutions to a problem in a fast, iterative way. When possibilities seem too wide to move forward, they say, a sprint can help you to prioritise and test out what one of the directions might look like in action.

Watch The typology of design sprints in full and explore more in our Sunday Rewind series.

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