7 Ways Cohort Analysis can Optimize Company Performance and Results

Dan Schoenbaum and Evan Kaeding

Cofounder of Hightide Advisors at Hightide Advisors

Dan Schoenbaum has 25 years of leadership with high-growth software companies and serves as a go-to-market strategy consultant as cofounder of Hightide Advisors. He has helped many companies go from no growth to hyper-growth and experience great exits. Formerly, he was president and COO of RiskIQ where he led sales, marketing, and customer functions. Prior to RiskIQ, Dan was CEO of Cooladata, a leader in cloud data warehousing that was acquired by Medallia. Dan was also the CEO of Redbooth, where he grew the company from startup to over one million paying users worldwide until it was acquired by AeroFS. Dan was the COO and chief business development officer for Tripwire, a leader in data center security, where he helped triple revenues, file an S1 on the NASDAQ and sell the company. Dan was also a First Sergeant and a sniper in the paratroopers.