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Mind the Product

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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

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Minimum Viable Product

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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<div id="buzzsprout-player-8711824"></div>
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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-21571" src="https://www.mindtheproduct.com/wp-content/uploads/2020/09/william-treseder-300x300.jpg" alt="" width="300" height="300" srcset="https://www.mindtheproduct.com/wp-content/uploads/2020/09/william-treseder-300x300.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2020/09/william-treseder-150x150.jpg 150w, https://www.mindtheproduct.com/wp-content/uploads/2020/09/william-treseder.jpg 333w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>In our <a href="https://www.mindtheproduct.com/bluf-your-way-to-success-adam-thomas-on-the-product-experience/" target="_blank" rel="noopener noreferrer">previous episode</a>, Adam Thomas introduced how he uses a military technique (BLUF) for prioritisation. This week, former US Marine William Treseder &#8211; now co-founder and SVP of Product at innovation consultancy BMNT &#8211; joins us to talk about how he works with Government, Defense, Academic and Corporate clients to transform their innovation culture.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="https://amplitude.com/get-started?d_utk=36ada4e8-efae-49c2-9cef-4bb0a5bea1fa" target="_blank" rel="noopener noreferrer">Amplitude</a>, l</span><span style="font-size: 1rem;">isten to learn about:</span></p>
<ul>
<li>Internal Accelarators</li>
<li>The importance of Innovation</li>
<li>Design Sprints</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>Trying to deliver innovation, that was actually my problem &#8211; I thought it was something that I could bring in from the outside, vs realising it was something that needs to come from within the organisation. The tools used can be from outside, but ultimately it needs to be something that’s driven internally.</p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow William on <a href="https://twitter.com/williamtreseder" target="_blank" rel="noopener noreferrer">Twitter</a> and <a href="https://www.linkedin.com/in/williamtreseder/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li>
<li>Check out <a href="https://www.bmnt.com/" target="_blank" rel="noopener noreferrer">BMNT</a>, the firm William co-founded.</li>
<li>Jake Knapp&#8217;s approach to Design Sprints, as featured on <a href="https://www.mindtheproduct.com/design-sprints-jake-knapp/" target="_blank" rel="noopener noreferrer">Mind The Product</a>, and in his book, <a href="https://www.amazon.co.uk/Sprint-Solve-Problems-Test-Ideas/dp/0593076117/ref=as_li_ss_tl?crid=24G6KL7P0JTS1&amp;dchild=1&amp;keywords=sprint+knapp&amp;qid=1600117237&amp;sprefix=sprint+knapp,aps,309&amp;sr=8-1&amp;linkCode=sl1&amp;tag=nervinenet-21&amp;linkId=0c6b3ef85ca8b5f27607d7128fcc6b7f&amp;language=en_GB" target="_blank" rel="noopener noreferrer"><em>Sprint: How To Solve Big Problems And Test Big Ideas In Just Five Days</em></a></li>
<li>Jonathan Courtney&#8217;s episode on The Product Experience, <a href="https://www.mindtheproduct.com/how-to-rock-your-workshops-jonathan-courtney-on-the-product-experience/" target="_blank" rel="noopener noreferrer"><em>How To Rock Your Workshops</em> </a></li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>

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How CX works with Product at Ikea – Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA)

How to prioritise your work for impact- Nacho Bassino (Product Leadership Coach)

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

How to achieve better results by changing your mindset – Connor Joyce (Senior User Researcher, Microsoft)

Product-led growth in action – Partho Ghosh (VP of Product, Uberall)

Using AI in healthcare products – Tetiana Telenczak (Head of Product, Merck Group)

Accelerate Your Product Development – William Treseder on The Product Experience

Accelerate Your Product Development – William Treseder on The Product Experience

The Product Experience

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