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Mind the Product

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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

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Everything wrong with the product management job market. And how to fix it

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<div id="buzzsprout-player-8711839"></div>
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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-15036" src="https://www.mindtheproduct.com/wp-content/uploads/2019/02/shaun-2-255x300.png" alt="shaun russell" width="255" height="300" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/02/shaun-2-255x300.png 255w, https://www.mindtheproduct.com/wp-content/uploads/2019/02/shaun-2.png 412w" sizes="(max-width: 255px) 100vw, 255px" /><span style="font-size: 1rem;">Berlin-based Product Coach Shaun Russell was always destined to work in Product. He co-founded Audiobubble while still in school and gave himself all the responsibilities of a Product Manager years before ever hearing of the title. In the years since he&#8217;s put a lot of thought into the development of his practice and has spoken about it at a number of conferences. All of which made him the perfect guest for this episode of the podcast, sponsored by <a href="https://amplitude.com/mastering-retention?utm_source=mindtheproduct" target="_blank" rel="noopener noreferrer">Amplitude</a>, where we focused on the transition into a product role.</span></p>
<p>Listen for the answers to these questions and more:</p>
<ul>
<li>Why do you want to be a Product Manager?</li>
<li>How do you know if you&#8217;re doing a good job?</li>
<li>How do previous experience and skills shape being a Product Manager?</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>If you don&#8217;t have the part which is uncertainty, then essentially you&#8217;re still just a project manager -whereas the uncertainty is the thing that makes you a P<em>roduct Manager</em>.</p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow Shaun on <a href="https://twitter.com/_shaunrussell" target="_blank" rel="&quot;noopener noopener noreferrer">Twitter</a> and <a href="https://www.linkedin.com/in/shaun-russell-9483341a/" target="_blank" rel="&quot;noopener noopener noreferrer">LinkedIn</a>, and learn more on<span id="productTitle" class="a-size-extra-large"></span> <a href="https://www.shaunrussell.me" target="_blank" rel="&quot;noopener noopener noreferrer">his site</a></li>
<li><a href="https://www.meetup.com/ProductTank-Berlin/" target="_blank" rel="&quot;noopener noopener noreferrer">ProductTank Berlin</a>, where Shaun is an organiser</li>
<li>Facebook VP&#8217;s <a href="https://firstround.com/review/how-facebooks-vp-of-product-finds-focus-and-creates-conditions-for-intentional-work/" target="_blank" rel="&quot;noopener noopener noreferrer"><em>Find Focus And Create Conditions For Intentional Work</em></a></li>
<li>Shaun&#8217;s article, <a href="https://www.mindtheproduct.com/want-to-be-a-product-manager-just-get-out-there-and-make-products/" target="_blank" rel="&quot;noopener noopener noreferrer"><em>Want To Be A Product Manager?</em></a></li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>

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How CX works with Product at Ikea – Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA)

How to prioritise your work for impact- Nacho Bassino (Product Leadership Coach)

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

How to achieve better results by changing your mindset – Connor Joyce (Senior User Researcher, Microsoft)

Product-led growth in action – Partho Ghosh (VP of Product, Uberall)

Using AI in healthcare products – Tetiana Telenczak (Head of Product, Merck Group)

Breaking Into Product – Shaun Russell on The Product Experience

The Product Experience

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