post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Artificial intelligence (AI)

Growing a unicorn: Inside DeepL (Justyna Walkowska, Product Director)

Product Management

Sunday Rewind: Understanding product ops with Taylor Belchak

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

A deep dive into internal product management

Lessons from my first year as a Prod Ops Manager

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

Poll results: What tools are product managers using the most?

Leadership coaching: 5 reasons why you should do it

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this ProductTank London talk, <a href="https://www.linkedin.com/in/kcorrick/">Kathryn Corrick</a> and <a href="https://www.linkedin.com/in/frankwales/">Frank Wales</a>, Founding Partners at <a href="https://corrickwales.com/">Corrick, Wales &amp; Partners</a>, tell us how product and marketing teams can both use data protection to solve problems.</p>
<p>Watch the video to see their talk in full. Or read on for an overview of their key points:</p>
<ul>
<li>What do they really want</li>
<li>Cookies to solve two problems</li>
<li>Data protection by design</li>
</ul>
<h2>What do They Really Want</h2>
<p>Kathryn and Frank help organizations of various sizes to implement data protection and privacy solutions. However, different teams, whether product or marketing, want different things and need types of data. Product teams want to know how the product is performing. Where are users going on the website or platform? Are users doing what was intended?</p>
<p>Marketing teams, on the other hand, want to know are metrics going up? Are there more sales?</p>
<h2>Cookies to Solve Two Problems</h2>
<p>Currently, cookies are being used as a single technical implementation to solve two different kinds of problems. Companies are wondering how can we have better data for the marketing side? Product teams wonder, how do we use data to improve the product?</p>
<p>Unfortunately, regulations are dictating how cookies are set up and no one is happy, product, marketing nor the customer. Sometimes as product people, we forget that we’re customers too. Kathryn and Frank pose a question to the audience about how many people had product tested the cookie manager on their website. Not many product teams actually test this item. Collecting cookie data is an interesting conundrum. Teams want the data from customers, but as customers ourselves we block things like cookies while browsing the internet and then don’t test customer experience as product people.</p>
<h2>Data Protection by Design</h2>
<p>With continued regulations, data protection will be done by design and default. It won’t just be the job of legal or compliance but will become part of how teams work on a day to day basis. Agile focuses on speed but data protection and privacy require taking time to consider how things can be exploited. How to fix? There will be a shift in how teams work and there are already examples of this happening.</p>
<p>The key takeaway from this talk is that data protection and privacy will provide opportunities for product people to re-engage their relationships with the customer.</p>

core/freeform

Product Marketing

Product Positioning by April Dunford

Using Data to Build a Brand, by Abba Newberry

Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

How YouTube can be Used as a Servant to Your Product By Lei Shei

Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

Popular Misconceptions of the Product Craft by Sherif Mansour

The only product metric that matters by Josh Elman

Product Marketing at Stack Overflow – Alexa Scordato

Alex Osterwalder – Designing your Value Proposition

Video: Your product doesn’t sell itself

ProductTank Wellington

ProductTank Sydney

ProductTank Melbourne

ProductTank Tokyo

ProductTank Austin

ProductTank Seattle

ProductTank Auckland

ProductTank Hyderabad

ProductTank Sofia

ProductTank Belfast

ProductTank Köln

ProductTank Orlando

ProductTank México City

ProductTank Manchester

ProductTank Lisbon

ProductTank Madrid

ProductTank Montevideo

ProductTank Montréal

ProductTank Boston

ProductTank Ahmedabad

ProductTank Bangalore

ProductTank Oslo

ProductTank Des Moines

ProductTank Bangkok

ProductTank Helsinki

ProductTank Cardiff

ProductTank Johannesburg

ProductTank Bielefeld

ProductTank Stockholm

ProductTank München

ProductTank Düsseldorf

ProductTank Norwich

ProductTank Heidelberg

ProductTank Braunschweig

ProductTank Edinburgh

ProductTank Pittsburgh

ProductTank Bristol

ProductTank Raleigh

ProductTank Brno

ProductTank Hong Kong

ProductTank Charlotte