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Mind the Product

Product Management

Sunday Rewind: Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

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Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this <a href="https://www.mindtheproduct.com/producttank-about/" target="_blank" rel="noopener noreferrer">ProductTank</a> Cardiff talk, <a href="https://www.linkedin.com/in/neales/?originalSubdomain=uk">Nick Eales</a>, Chief Product Officer at Aforza, explains how to create and sell compelling products from scratch. The critical points of his talk include:</p>
<ul>
<li>What is an industry product?</li>
<li>Industry product building blocks</li>
<li>Putting it all together</li>
</ul>
<p>Watch the video to see his talk in full or read on for a summary of the key points.</p>
<h2>What is an industry product?</h2>
<p>Industry products can come in two different types: horizontal and vertical. A horizontal product is made for everyone and has generic functionality that typically needs to be customized for a specific company’s needs. A vertical product is made for a particular industry. It has a deep specialized functionality and requires less customization to support a specific company’s needs.</p>
<h2>Industry product building blocks</h2>
<p>To create a successful industry product, product managers need to focus on the three areas that product management combines:</p>
<ul>
<li>The technical aspect</li>
<li>User experience</li>
<li>Business knowledge</li>
</ul>
<p>As Nick explains, the sweet spot for awesome industry products combines modern technologies with consumer-grade UI/UX and in-depth industry knowledge.</p>
<p>Product managers should seek to learn their customer’s pain points. Use cases, competitors, and more. Build a prototype, demo it for someone, and draw on industry advisors’ help to get the business component right.</p>
<p>Product managers should decide on the foundation for the technical component. This includes the programming languages and technology their products will be built on. They should seek out partnerships and move towards innovation, drawing on the knowledge of people such as CTOs or senior engineers.</p>
<p>As part of the user experience, product managers should aim to make their products consumer-grade, make the most of user testing, and strive for consistency everywhere. A creative director can help to fill the gaps and point them in the right direction.</p>
<h2>Putting it all together</h2>
<p>The final stages of building an industry product require product managers to learn something about the industry, define the use cases for the product, build an MVP to solve the pain points, make it look fantastic, and then demo it to get feedback. Eventually, through enough iterations and applications of the feedback, success can be found.</p>
<p>The key takeaways from this talk are that industry products are highly valuable to consumers. It doesn’t require a PhD to build them; you just need to make the right technology and UX choices for your industry and then focus on demoing it and gathering feedback.</p>
<h2>Enjoy more from ProductTank</h2>
<p>ProductTanks are informal meetups, created by <a href="https://www.mindtheproduct.com/about/" target="_blank" rel="noopener noreferrer">Mind the Product</a>, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p>Learn more about <a href="https://www.mindtheproduct.com/producttank-about/" target="_blank" rel="noopener noreferrer">ProductTank</a> – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</p>

core/freeform

Product Management Community

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