Building customer-centric products with behavioural science – Liz Immer (Head of Product)

Liz Immer, Head of Product at Frontiers, brings a wealth of knowledge from the realm of behavioural science to the Product Experience podcast. Join us as Liz unravels the intricate connection between human behaviour, product design, and team environments, offering a rare peek into the craft of creating products that don't just solve problems but align with the nuanced ways people think and act.

February 7, 2024

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The Product Experience

podcaster at mind the product

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on The Product Experience homepage.

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In this episode, we cover:

0:00 Designing better products with behavioral science
7:57 Improving bill payment behavior for Swisscom
20:17 Behavioral science and customer behaviour
29:28 Behavioural problems and influencing target behaviour

Featured Links: Follow Liz on LinkedIn | Frontiers | Behavioural Economics: ‘A ‘Fresh’ Start for Collections at Swisscom’ feature

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