Building diverse product teams: Why it matters and how to achieve it

Diversity and inclusion are more important than ever, and product management is no exception. Building diverse product teams brings a wealth of benefits, including greater creativity, better decision-making, and increased innovation. In this article, I’ll delve into the advantages of fostering diversity within product management, outline actionable steps that can be taken to promote inclusion, and provide examples and data to support these claims.

The benefits of diverse product teams

1. Enhanced creativity and innovation: A study by the Harvard Business Review found that diverse teams are more innovative. In product management, this can result in products that better cater to a wider range of customers.
2. Improved decision-making: A study by Cloverpop found that diverse teams make better decisions 87% of the time. In product management, this can lead to more informed decisions. This in turn reduces the risk of costly errors and ensures products meet the needs of stakeholders.
3. Enhanced understanding of customer needs: The Boston Consulting Group found that companies with more diverse leadership teams report higher innovation revenues. A diverse product team is more likely to reflect the diversity of its target audience. Diverse team members are better able to understand the needs and preferences of different customer segments.
4. Increased employee engagement and retention: According to a Gallup report, companies that prioritize diversity and inclusion tend to have higher levels of employee engagement and retention. A more inclusive work environment allows employees to feel valued, respected, and included, which can lead to greater job satisfaction and commitment to the organization.

Actionable steps to promote diversity and inclusion in product management

1. Prioritize diversity in recruitment: Companies should ensure that their recruitment processes are designed to attract a diverse pool of talent. One example is Pinterest, which has implemented a Rooney Rule-inspired policy to interview at least one underrepresented candidate for leadership roles.
2. Provide diversity and inclusion training: Organizations like Google have invested in training programs that educate employees about the importance of diversity and inclusion, challenge biases, and promote inclusive behaviors.
3. Create a mentorship program: Intel has established a mentorship program that supports the professional growth of underrepresented employees and facilitates knowledge sharing across the organization.
4. Foster an inclusive work culture: A diverse team is only effective if all team members feel comfortable sharing their ideas and perspectives. Slack, for example, has created a culture where employees feel safe to express their opinions, ask questions, and challenge assumptions.
5. Set diversity and inclusion goals: Companies like Apple have set clear and measurable diversity and inclusion goals, regularly tracking their progress and making adjustments as needed to ensure continuous improvement in this area.
6. Engage with diverse communities and networks: Companies can work with communities like Mind the Product, Products by Women, Own Trail, and Design Buddies to expand their network, share knowledge, and collaborate with professionals from diverse backgrounds. These communities provide opportunities for underrepresented professionals to connect, learn, and grow, while also helping companies tap into a wider talent pool.

Building diverse product teams is not only a moral imperative but also a strategic advantage in today’s competitive business landscape. By fostering diversity and inclusion within product management, companies can unlock enhanced creativity and innovation, better decision-making and increased customer understanding.

By implementing the steps outlined above and leveraging the power of diverse communities and networks, organizations can create an inclusive environment where diverse perspectives are valued, respected, and harnessed to drive product success.