With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Chris Massey

Behavioural Design

Designing Pricing Strategies: Don’t Ask – Experiment!

Monika combines the product management and agile coaching passion in leading products and product teams. She has led numerous business transitions of B2B software products and multi-sided marketplaces. Often shares her experience in managing Product Debt and is particularly interested in designing value proposition and pricing experiments.

Monika Turska

Authority

Using Behavioural Economics and Dynamic Pricing With Your Products

Agile Product Development

Video: Making Hard Strategic Decisions about Products & Portfolios

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Yuri has 15 years of product management and business development experience in the digital industry. He is passionate about driving innovation and achieving business growth through strategic partnerships and product development. Over the years Yuri has held several senior roles at Google and YouTube where he successfully launched products and scaled them globally through powerful partnerships in the telecommunications sector as well as in the entertainment industry, including music, media and gaming.

Yuri Berchenko

How to price your subscription product: insights and examples

Andrew Skotzko is a product management consultant and coach to product leaders and tech execs, occasionally acting as a fractional/interim product exec. For the past 15 years, he's been building teams and products used by 80M+ consumers and thousands of B2B customers.

Andrew Skotzko

Leadership nuggets

The dark art of product pricing

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

customer experience

Pricing Strategy for Product Dummies  – Fanni Fejes on The Product Experience

Fanni Fejes is a Product Coach at Founders Factory, a corporate-backed accelerator and incubator for early-stage startups based in London. She was working on diverse selection of products from software to hardware before joining the Factory. Her natural curiosity led her to become a product manager and that is what makes her happy.

Fanni Fejes

How to price your product in a startup

Patrick Campbell is the Co-Founder and CEO of <a href="https://www.profitwell.com/" rel="nofollow">ProfitWell</a>, the industry leader in solving the hardest parts of subscription growth with outcome-centered products that reduce churn, optimize pricing, and grow your subscription business end-to-end. Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Patrick Campbell

Premium Content

A Guide to Unlocking Growth with Optimized Pricing

Christian Bonilla is the founder of UserMuse, which connects product and UX teams with hard-to-find subjects for user testing and product feedback. He writes regularly for UserMuse and Fast Company.

Christian Bonilla

Communication

Building a Realistic Revenue Projection for a New Product

Mark Stiving is an instructor at Pragmatic Marketing with more than 20 years of experience in business start-up, development, management, turnaround and sales and design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter &amp; Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures. He has led pricing initiatives as director of pricing at Maxim Integrated and as a member of technical staff at National Semiconductor. Mark also has served as president of both Home Director Inc. and Destiny Networks Inc. and as an assistant professor of marketing at The Ohio State University. Mark also is the author of “Impact Pricing: Your Blueprint to Driving Profits” (Entrepreneur Press, 2011). He can be reached at mstiving@pragmaticmarketing.com.

Mark Stiving

When the price is right: managing price segmentation

Design

Using Pricing to Inform Your Roadmap

Rob Johnson (<a href="http://www.twitter.com/startuprob">@startuprob</a>) spent eight years in the Intelligence branch of the US Military before getting his MBA and moving to London. In 2012 he cofounded <a href="http://www.makersacademy.com">Makers Academy</a>, Europe’s largest coding bootcamp and consults with a variety of companies on customer development and <a href="http://www.startuprob.com/validation">early-stage validation</a>.

Pricing

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