Topic Hub

Product Lifecycle

The product lifecycle marks the journey from a product's first introduction to consumers until its, eventual, departure from the market. Every product potentially has a lifecycle of growth, maturity, and decline. As product managers, we have to manage that lifecycle.

Topic videos

Reduce risk, fail faster: Experimenting across the product development lifecycle
31:52

Reduce risk, fail faster: Experimenting across the product development lifecycle

In this spotlight session at #mtpcon London 2023, David Carlile, Sr Director, Product Strategy at Optimizely shared insights on how we can reduce risk and fail faster by building experimentation into the product development lifecycle. Watch the video in full, or read on for his key points.

36:41

The PM Capsule Wardrobe (a growth playbook) by Sharon Anne Kean

19:57

Product Lifecycle Management – Beyond the Early Adopter