Topic videos

Product Positioning by April Dunford
01:03:51

Product Positioning by April Dunford

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the

13:30

Using Data to Build a Brand, by Abba Newberry

23:16

Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

36:47

How YouTube can be Used as a Servant to Your Product By Lei Shei

36:51

Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

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