With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

#mtpcon

Product Positioning by April Dunford

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Brand

Using Data to Build a Brand, by Abba Newberry

Product Marketing

Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

How YouTube can be Used as a Servant to Your Product By Lei Shei

customer experience

Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

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Mind the Product

Career

Should you specialize or stay versatile in product?

Product Management

Sunday Rewind: Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

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Product Management Career

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Poornima Mohandas is a business-journalist-turned-product-marketer with over 17 years of professional experience. She runs productmarketingfortech.in, a product marketing consultancy based out of Bangalore. She has launched and handled multi-million dollar enterprise SaaS products in the San Francisco Bay Area as well as emerging products in the Indian startup ecosystem.

Poornima Mohandas

Rahul Mohandas is a product advisor with over 25 years of experience in the product management and technology world. Apart from being an advisor to several startups, he’s also an adjunct faculty for online programs on product management at some of the country’s top B-schools like Indian School of Business (ISB) and Indian Institute of Management, Kozhikode (IIMK) through Emeritus.

Rahul Mohandas

Collaboration

How product marketing managers and product managers can collaborate

Lidia S. Hovhan is Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.

Lidia Hovhan

Guest Post

Designing a successful product marketing strategy

Moran is a senior product manager at Sisense, with over 10 years of experience in leading the ideation, design and launch of innovative products. Read more from Moran on his personal blog https://www.taleaboutproduct.com

Moran Malachi

Churn

12 ways to reduce customer churn

Poornima Mohandas is a business-journalist-turned-product-marketer with over 14 years of professional experience. She runs productmarketingfortech.com, a product marketing consultancy based out of Bangalore. She has handled incredibly successful, multi-million dollar enterprise SaaS products in the San Francisco Bay Area as well as emerging products in the more nascent Indian startup ecosystem.

Interview

5 Product Positioning Mistakes to Absolutely Avoid

buyer personas

How to Build a Killer Product Microsite

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Popular Misconceptions of the Product Craft by Sherif Mansour

Sami is the founder &amp; CEO of Screenful, the company that develops visual dashboards for JIRA, Trello, GitHub and Pivotal Tracker. You can follow him on Twitter @sl1nna

Product Marketing

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