Common Product Development Mistakes and How To Avoid Them All: A Case Study

September 23, 2020

21 min read

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Ashley Fidler

CPO at Eigen Technologies

My focus is enterprise AI/ML products. Currently CPO at Eigen Technologies, an NLP company in London helping large enterprises get value from unstructured data at scale. Previously worked on language understanding at Microsoft and on ML-based cybersecurity at Versive and eSentire. In a previous life, I was an academic linguist.

Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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