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Mind the Product

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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

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Product Ethics

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Product Leadership

Product Management Career

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Stakeholder Management

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How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Zack heads the Product Management department at UncommonGoods, an online retailer specializing in gifts and unique designs. Originally a robotics engineer, Zack combines advanced analytical skills with a deep understanding of the business developed through years he spent as an award-winning marketer. Driven by a deep empathy for his customers, Zack finds personal satisfaction in the ideation and development of products and features that please the customer while positively impacting the business. Zack lives in Brooklyn, where he enjoys biking, cooking, gardening, making art, and composing music.

Zack Notes

<p>In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the driving force in the proliferation of the PM discipline throughout UncommonGoods.</p>
<h2>Finding a Gold Nugget in a Customer Interview</h2>
<p>Sometimes the most valuable projects are the ones that nobody is thinking about. At least nobody within your organization. In 2015, our wish list was basically a forgotten feature- old, ugly, and full of bugs. It took an odd comment from a customer interview to lead us into the data for the first time in nine years. Once there, we found a surprisingly deep user base with a common friction point.</p>
<h2>Heavenly Outcome Reports</h2>
<p>Often times, the features we build fail to get traction with our customers. This was not the case with the wish list. I summarize the impact that the redesign had, breaking down the major KPIs, and showing how the feedback materialized into KPI home runs with behavioral data to back it up.</p>
<h2>Fine Tuning the Machine</h2>
<p>At UncommonGoods, we had allowed ourselves to slip into a development culture of “build it and forget it”. With the wish list, we broke that habit, and I continue the story of the development beyond the initial redesign. I show how we took a more agile approach- trimming the fatty features, studying the behavioral nuances, and tweaking UX interactions to nudge users into the most valuable cohorts.</p>

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

From Customer Interview to Business Breakthrough

ProductTank Madrid

ProductTank Hyderabad

ProductTank Hong Kong

ProductTank Montréal

ProductTank Thanh Pho Ho Chi Minh

ProductTank Chicago

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ProductTank Charlotte

ProductTank Pittsburgh

ProductTank Bangkok

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ProductTank Exeter

ProductTank Seattle

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ProductTank Leeds

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ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank München

ProductTank Hamburg

ProductTank Düsseldorf

ProductTank Warsaw

ProductTank Tokyo