post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

A case study: Launching a product process in a project-based company

Product Management

What I wish I knew sooner in product: Lessons from the community

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Director of Growth Product at BairesDev. Coach and trainer on the side to product managers and founders. Angel Investor.

Director of Growth Product

Jayson Robinson

<p><span style="font-size: 1rem;">The trash heap of history is littered with the corpses of unicorns.</span></p>
<p>Most companies talk a good game of customer centricity and design but aren’t doing the hard part: user research.</p>
<h2>The Cult of the Designer</h2>
<p>‘Design’ as a concept is now widely discussed and debated without a real understanding of what it actually <em>means</em>. At the core of this disconnect is business’ &#8220;Henry Ford mentality&#8221; of not asking what the customer actually wants. But the truth is that the best design companies do user research &#8211; lots of it. Even Apple!</p>
<h3>Businesses are Wildly Optimistic About the Experience They Provide</h3>
<p>80% of companies’ C-suite executives say they provide superior service. In contrast, customers believe only 8% of businesses provide superior service &#8211; a factor of 10 difference! This suggests a significant misunderstanding on what qualifies as &#8220;understanding the customer problem/experience&#8221; between most solution providers and the people who actually have the problems they&#8217;re trying to solve!</p>
<h2>Some Real-Life Examples</h2>
<p>Daniel used a couple of real-life past projects to exemplify the importance of user research. One was RBS GetCash. This was spun out of an existing product that RBS had &#8211; Emergency cash. The company fraud team wanted to shut it down but by talking to customers, they realised they had, with a couple of small technical changes and some proposition work, a valuable service for their customers.</p>
<p>The second was a Mexican Telco. Using customer co-creation in a modified Design Sprint, the company was able to kill a pervasive existing idea and come up with features more aligned to what their users wanted.</p>
<p>As product people, especially as product people who are working for people who are not themselves the users of our products, it is essential that we remember that the best insights into the problems that actually need to be solved will always come from our customers. Filtering those insights through the lens of a business &#8211; which may already be predisposed to a particular shape of solution &#8211; is always a risk, and likely to lead to &#8220;cargo cult&#8221; design efforts.</p>

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Daniel Harvey – User Research When Your Customers are not Your Users

ProductTank Santiago

ProductTank Philadelphia

ProductTank Madrid

ProductTank Hyderabad

ProductTank Hong Kong

ProductTank Montréal

ProductTank Thanh Pho Ho Chi Minh

ProductTank Chicago

ProductTank Jacksonville

ProductTank Charlotte

ProductTank Pittsburgh

ProductTank Bangkok

ProductTank Cardiff

ProductTank Exeter

ProductTank Seattle

ProductTank Köln

ProductTank Leeds

ProductTank Raleigh

ProductTank Norwich

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank München

ProductTank Hamburg

ProductTank Düsseldorf

ProductTank Warsaw

ProductTank Tokyo