Dave Wascha, Chief Product Officer at Moo.com, gets inside the mind of the product manager and uncovers how profoundly the structure of the brain dictates how we see and approach the world – most strikingly how the brain has evolved to seek out patterns.
This pattern seeking affects all of us, and in fact creates several product management anti-patterns – patterns that produce sub-optimal products and outcomes. He argues that these anti-patterns are the four main obstacles stopping product developers from being innovative and creating engaging products.
Ultimately product managers need to be able to look at the world with new, fresh eyes, and therefore have to be aware of these anti-patterns and constantly work against our evolutionary pattern seeking to do so.
