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Mind the Product

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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

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Product Management Career

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How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

<p>We all want to build products which connect with our users and drive engagement. In this talk, <a href="https://twitter.com/zeusrz">Jesus Ramirez</a>, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates.</p>
<h2>Brand or Product? – Blurring the lines in user experience</h2>
<p>Traditionally branding has been clearly separated from product. The values and stories told by legacy brands such as Coca-Cola have little to do with the experience of using the product itself. Jesus demonstrates how this is changing, with companies weaving the brand right in to the product experience, creating richer experiences for users. With examples from Uber, Headspace and Siri, Jesus explains how product content can be used to actively reinforce brand values and customer connection.</p>
<h2>Use product to deliver your message</h2>
<p>Blurring the lines between brand and product harnesses the power of brand into the everyday user experience, capitalising on every micro-interaction to build user connection and drive further engagement. If your brand is your message, your product becomes the vehicle for delivery.</p>
<p>By the same token, a strong and clear brand can inform product decisions. Having a clear purpose for you company is the foundation of strong brand identity. From that strong foundation, product decisions can be made which deliver aspects of your purpose through each user micro-interaction. Key product choices about micro-copy, notifications, welcome screens and many others, all become opportunities for your brand to interact with your customer via your product.</p>
<h2>Making it work</h2>
<p>Jesus emphasises the importance of establishing clear brand guidelines, in particular around voice and tone, with colleagues across departments. As product managers, you need to be able to make agile choices about product and be confident you are staying on message. Jesus concludes by pointing to Slack and Mailchimp as companies who have published great examples of brand guidelines and shown how they incorporated brand into product to build products people love.</p>

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Focusing On Your Brand Will Produce a Better Product

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