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How behavioral economics can improve product strategy

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Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

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Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Deep dive: Crafting your product vision and mission

5 ways to invent and simplify as an AI/ML product manager

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this ProductTank London talk, <span style="text-decoration: underline;"><a href="https://www.linkedin.com/in/osaseriguobadia/?originalSubdomain=uk" target="_blank" rel="noopener">Osaseri Guobadia</a></span>, product director at Songkick, provides a framework for how you can gain confidence in yourself and encourage others around you to be confident in your capabilities.</p>
<p>Watch the video to see her talk in full, or read on for an overview of her key points:</p>
<ul>
<li>Become an expert early on</li>
<li>Embrace the baptisms of fire</li>
<li>Tell compelling stories (regularly)</li>
<li>Be easy to work with and effective</li>
<li>Understand that strategy isn’t magical</li>
<li>Talk about progression</li>
</ul>
<h2>Become an expert early on</h2>
<p>Osaseri explains that while it may seem daunting to think of yourself as an expert — especially in the early stages of your product career — there are some ways that you can demonstrate expertise. Learn details about the business model and user behavior, have information interviews, and dig into available data. This will allow you to find unique methods that work for you and share them with others, make you a better problem solver and lean into your strengths to grow your expertise.</p>
<h2>Embrace the baptisms of fire</h2>
<p>Sometimes new responsibilities can be challenging. However you are likely to come out better each time. Accept more responsibility and ask questions to find your own way of doing things.</p>
<h2>Tell compelling stories (regularly)</h2>
<p>Storytelling is a crucial skill for any product manager. As Seri explains, you need to find the techniques that appeal to you. Remember to clearly highlight the problem, share the solution and evidence with your audience, and repeat the stories. In job applications, this will require you to focus on measurable outcomes that demonstrate your expertise.</p>
<h2>Be easy to work with and effective</h2>
<p>As a product manager, you will need to say ‘no’ a lot. However, you need to always do so with empathy and provide a reason so that others understand.</p>
<h2>Strategy isn’t magical</h2>
<p>Strategic thinking is a skill that can be developed over time. There is no need to feel intimidated to create great business stories, as many are crafted after the fact. Product managers need to understand that strategy is the combination of business problems, business goals, and market opportunities, meaning that the right approach will vary from situation to situation.</p>
<h2>Talk about progression</h2>
<p>Product managers should talk about skills they need and the areas they want to grow in with their peers and higher-ups. They must also learn how progress is made in their organization.</p>
<p>The key takeaway from this talk is that product managers should worry less and focus on doing an excellent job in their work as it’s impossible to control every aspect of progression.</p>
<h2>Enjoy more from ProductTank</h2>
<p><a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">Learn more about ProductTank</a> – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</p>
<p><strong>Visit our <a href="https://www.mindtheproduct.com/category/product-management-career/" target="_blank" rel="noopener">Product Management Career</a> page for more career content.</strong></p>

core/freeform

A year with ChatGPT and product innovation: Navigating the AI landscape

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Modern-day leadership by Janice Fraser

Master the art of leading through influence by Shyvee Shi

Is your innovation project on track? by Tendayi Viki

Finding your frosting as a product leader by Jeff Birkeland

Learnings from London: The secret sauce to hiring great product people by Kate Leto

Incomplete by design – Matt LeMay at MTP Engage Hamburg 2022

Learnings from London: Going from Meh to Awesome by Shiva Rajaraman

The art of product management with Ken Norton

Gaining confidence quickly, a story of product manager progression by Osaseri Guobadia