Getting real with Jobs to Be Done – Bob Moesta (CEO & Founder, The Re-Wired Group)

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We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach.

In this episode, we cover:

Featured Links: Follow Bob on LinkedIn | The Re-Wired Group | Jobs To Be Done website | Buy the'Never Split The Difference'  book by Chris Voss and Tahl Raz | Buy the 'Job Moves'book by Ethan Bernstein, Michael B. Horn and Bob Moesta