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Mind the Product

Guest Post

How to build a companion product and win user trust

mission statement

Deep dive: Crafting your product vision and mission

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

5 ways to invent and simplify as an AI/ML product manager

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

podcaster

The Product Experience

<p><div id="buzzsprout-player-8711802"></div>
				 <script src="https://www.buzzsprout.com/1797429/8711802.js?container_id=buzzsprout-player-8711802&amp;player=small" type="text/javascript" charset="utf-8"></script><br />
<img loading="lazy" decoding="async" class="alignright size-medium wp-image-23254" src="https://www.mindtheproduct.com/wp-content/uploads/2021/03/Belsito_Headshot_highres-200x300.jpg" alt="mike belsito" width="200" height="300" srcset="https://www.mindtheproduct.com/wp-content/uploads/2021/03/Belsito_Headshot_highres-200x300.jpg 200w, https://www.mindtheproduct.com/wp-content/uploads/2021/03/Belsito_Headshot_highres-768x1151.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2021/03/Belsito_Headshot_highres-683x1024.jpg 683w" sizes="(max-width: 200px) 100vw, 200px" /></p>
<p>One of the key things to do in any product lifecycle is to review if it&#8217;s meeting your user&#8217;s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD skills? We called our pal Mike Belsito, product pro and a veteran podcaster in his own right, to give us some tips.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="http://www.hotjar.com/mtp/" target="_blank" rel="noopener noreferrer">Hotjar</a>,</span><span style="font-size: 1rem;"> listen to learn about:</span></p>
<ul>
<li>What JTBD is</li>
<li>Top tips for interviews</li>
<li>Why consumers hire and fire products to make progress</li>
</ul>
<h3>Quote of the Episode</h3>
<blockquote class="blockquote"><p>We went through one interview with Bob (Moesta) and I’m like <em>“I’ve been doing this completely wrong the entire time,”</em> because Bob told us to think about it like we’re documentary film makers. We are literally trying to shoot a documentary about this specific user, and we need to know the back story.</p></blockquote>
<h3>Links mentioned in this episode</h3>
<ul>
<li>Follow Mike on <a href="https://www.linkedin.com/in/mikebelsito/" target="_blank" rel="noopener noreferrer">LinkedIn</a> and <a href="https://twitter.com/belsito" target="_blank" rel="noopener noreferrer">Twitter</a></li>
<li><a href="https://productcollective.com" target="_blank" rel="noopener noreferrer">Product Collective</a></li>
<li>Bob Moesta on<a href="https://www.linkedin.com/in/bobmoesta/" target="_blank" rel="noopener noreferrer"> LinkedIn</a></li>
<li>The <a href="https://therewiredgroup.com" target="_blank" rel="noopener noreferrer">Re-Wired Group</a></li>
<li>Mike&#8217;s talk on <a href="https://www.youtube.com/watch?v=YdeKbU4hD0o&amp;feature=youtu.be" target="_blank" rel="noopener noreferrer">JTBD</a></li>
<li>Rocketship.fm <a href="https://rocketship.fm" target="_blank" rel="noopener noreferrer">Podcast</a></li>
</ul>
<h3>Get in Touch, Rate Us, and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a <a href="http://outofowls.com" target="_blank" rel="&quot;noopener noopener noreferrer">product consultant</a> and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>

core/freeform

Podcast

How to prioritise your work for impact- Nacho Bassino (Product Leadership Coach)

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

How to achieve better results by changing your mindset – Connor Joyce (Senior User Researcher, Microsoft)

Product-led growth in action – Partho Ghosh (VP of Product, Uberall)

Using AI in healthcare products – Tetiana Telenczak (Head of Product, Merck Group)

How to improve your relationship with data – Heather Williams (Director of Product, Elsevier)

How Citi is accelerating AI in banking – Tariq Maonah (SVP of Product and Engineering, Citi)

Why can’t we get accessibility right? Claire Bauden (SVP Global Product Design, Global Payments Inc.)

Product outcomes and company values go hand in hand – Brian Walsh (SVP of Product, Pendo)

Getting Started with JTBD – Mike Belsito on The Product Experience

The Product Experience

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