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Mind the Product

Product Management

Sunday Rewind: Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

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Creating metrics that matter

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

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Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

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Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

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Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Another year, another amazing #mtpcon conference! Last week 1,600 passionate product people from 33 countries and 37 states across the US gathered in San Francisco for two days of learning, sharing, and honing our craft. It started with a day of workshops and product leadership discussions before the main event, a day of 10 incredible keynotes from Christina Wodtke, Cindy Alvarez, Leisa Reichelt, Dan Olsen, C Todd Lombardo, Nir Eyal, Mariah Hay, Brant Cooper, Sarah Tavel, and Tom Coates.</p>
<p>A huge thanks to our tireless team for making it all happen – from our crew, volunteers and production and venue staff to our sponsors. Above all though, thanks to our amazing speakers for getting the conversation started and to our amazing audience for keeping it going late into the night.</p>
<blockquote><p>I learned just as much from the people on stage as from the people off stage&#8230; the diversity and the brainpower here is just amazing.<cite>C. Todd Lombardo</cite></p></blockquote>
<p>With 400 attendees in our deep dive workshops and leadership forum, 1,600 attendees in the hall for the conference itself, and over 20 million impressions on twitter (thanks for the tracking <a href="https://www.brandwatch.com/careers/" rel="noopener" target="_blank">Brandwatch</a>!), #mtpcon is indisputably the biggest product conference in the world, and thanks to all that engagement it&#8217;s also the best. And we&#8217;re not the only ones who think so, check out our recap video above, or the write-ups and audience reactions below!</p>
<p>See you in <a href="http://mtpcon.com/london" rel="noopener" target="_blank">London</a> in October!</p>
<p>&nbsp;</p>
<h2>Photos</h2>
<div style="width: 240px; float: left; text-align: center;padding:0 20px 0 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157698929190114"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-workshops-300x200.jpg" alt="#mtpcon workshops" width="250" class="aligncenter size-medium wp-image-13581" srcset="https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-workshops-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-workshops-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-workshops-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-workshops.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157698929190114" rel="noopener" target="_blank">Workshops</a></div>
<div style="width: 240px; float: left; text-align: center;padding:0 20px 0 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157693547521370"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-product-leadership-forum-300x200.jpg" alt="mtpcon product leadership forum" width="250" class="aligncenter size-medium wp-image-13580" srcset="https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-product-leadership-forum-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-product-leadership-forum-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-product-leadership-forum-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/mtpcon-product-leadership-forum.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157693547521370" rel="noopener" target="_blank">Leadership</a></div>
<div style="width: 240px; float: left; text-align: center;padding:0 20px 0 0;">
<a href="https://www.flickr.com/photos/87908589@N08/albums/72157669380421967"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/07/10721_BS_158-300x200.jpg" alt="Christina Wodtke at Mind the Product San Francisco 2018" width="250" class="aligncenter size-medium wp-image-13563" srcset="https://www.mindtheproduct.com/wp-content/uploads/2018/07/10721_BS_158-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/10721_BS_158-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/10721_BS_158-1024x683.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157669380421967" rel="noopener" target="_blank">Conference</a></div>
<p><br style="clear:both;"></p>
<p>&nbsp;</p>
<h2>Write ups</h2>
<p><a href="https://www.mindtheproduct.com/what-we-learned-at-mtpcon-san-francisco-2018/">What we learned at #mtpcon San Francisco 2018</a> by Emily Tate<br />
<a href="https://medium.com/building-creative-market/10-things-i-learned-at-mind-the-product-2018-d2a3e21c2c20" rel="noopener" target="_blank">10 Things I Learned at Mind the Product 2018</a> by Josh Johnson<br />
<a href="https://www.productcraft.com/perspectives/psychology-of-product-mtpcon/" rel="noopener" target="_blank">The Psychology of Product People: Impressions from MTPCon</a> by Hilla Meller<br />
<a href="https://www.productplan.com/mind-the-product-2018/" rel="noopener" target="_blank">4 Themes to Take Away From Mind the Product 2018</a> by Nick Fields<br />
<a href="https://alphahq.com/blog/what-are-the-actionable-insights-from-mind-the-product-the-worlds-largest-product-management-conference/" rel="noopener" target="_blank">Actionable Insights from Mind the Product</a> by Nis Frome<br />
<a href="https://www.linkedin.com/pulse/mind-product-2018-key-takeaways-sketch-notes-julia-steier/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BSrQeLDr4SwCZF9s6TO9%2Biw%3D%3D" rel="noopener" target="_blank">Key Takeaways in Sketch Notes</a> by Julia Steier<br />
<a href="https://medium.com/pminsider/conference-notes-mind-the-product-2018-sf-9da747897761" rel="noopener" target="_blank">Key Takeaways from Mind the Product in San Francisco</a> by Pranav Khanna</p>
<p>&nbsp;</p>
<h2>Your reactions</h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Truly inspiring day! Like <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> said; hats off for the <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> organization, volunteers, audience and speakers! It was amazing being surrounded by 1600 like-minded product people! <a href="https://twitter.com/hashtag/prodmgmt?src=hash&amp;ref_src=twsrc%5Etfw">#prodmgmt</a> <a href="https://twitter.com/hashtag/productmanagement?src=hash&amp;ref_src=twsrc%5Etfw">#productmanagement</a> <a href="https://t.co/cMEFGVZusq">pic.twitter.com/cMEFGVZusq</a></p>
<p>— Ruben Meiland (@rubenmeiland) <a href="https://twitter.com/rubenmeiland/status/1019395282356789250?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">The little details make an event great. <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> was amazing. Now we just need a good movie 🍿😉 <a href="https://t.co/7uiau0Z3Iv">pic.twitter.com/7uiau0Z3Iv</a></p>
<p>— Andy Rosic (@arosic) <a href="https://twitter.com/arosic/status/1019689851669528576?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en"><a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> was fantastic, what an amazing conference! Thank you <a href="https://twitter.com/James_Mayes?ref_src=twsrc%5Etfw">@James_Mayes</a> <a href="https://twitter.com/simplybastow?ref_src=twsrc%5Etfw">@simplybastow</a> <a href="https://twitter.com/camassey?ref_src=twsrc%5Etfw">@camassey</a> <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> and all the other organizers.</p>
<p>— 007 (@gblock) <a href="https://twitter.com/gblock/status/1019598138712047616?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Had an amazing time at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a>. So rare these days to find a conference that prioritizes attendees over sponsors. Spoken as a sponsor. <a href="https://twitter.com/goextend?ref_src=twsrc%5Etfw">@goextend</a></p>
<p>— Yavor Georgiev (@YavorGeorgiev) <a href="https://twitter.com/YavorGeorgiev/status/1019478369279225856?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Great day at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> I can’t wait to pump this new information back into our team, product and the company!! <a href="https://twitter.com/hashtag/productmanagement?src=hash&amp;ref_src=twsrc%5Etfw">#productmanagement</a> <a href="https://t.co/J1Cgtq6pqm">pic.twitter.com/J1Cgtq6pqm</a></p>
<p>— Dan Barker (@barkingd) <a href="https://twitter.com/barkingd/status/1019473228312412160?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Another great Mind the Product conference this year! Thanks ⁦<a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a>⁩ for organizing! <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> <a href="https://twitter.com/hashtag/productmanagement?src=hash&amp;ref_src=twsrc%5Etfw">#productmanagement</a> <a href="https://t.co/xLisirW85h">pic.twitter.com/xLisirW85h</a></p>
<p>— Courtney Mayeda (@courtneymayeda) <a href="https://twitter.com/courtneymayeda/status/1019410097024319489?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en"><a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> AWESOME DAY!!! Coming here from Argentina was the best decision that we can ever take!!! See you next year for sure!!! <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> <a href="https://t.co/h1NhTF1Kph">pic.twitter.com/h1NhTF1Kph</a></p>
<p>— Gagan (@gagan_78) <a href="https://twitter.com/gagan_78/status/1019403282618384384?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">If a conference were a product manager it would be <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a>. Start w/ imposter syndrome, find ways to empower your team, ensure you’re building solutions that solve problems that make your users rockstars, wrestle w/ the ethics &amp; meaning of it all, then remember-hey,I can do this!</p>
<p>— Meghan Nesta (@mjnesta) <a href="https://twitter.com/mjnesta/status/1019384121649295365?ref_src=twsrc%5Etfw">July 18, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2018/07/thank-you-1-1024x683.jpg" alt="#mtpcon thank you" width="1024" height="683" class="aligncenter size-large wp-image-13601" srcset="https://www.mindtheproduct.com/wp-content/uploads/2018/07/thank-you-1-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/thank-you-1-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2018/07/thank-you-1-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Honing our Craft at #mtpcon SF 2018

Martin Eriksson