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Creating metrics that matter

A case study: Launching a product process in a project-based company

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Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. 

As a product manager always looking for better tools, Janna also co-founded <a href="https://www.prodpad.com/" title="product management and roadmapping software">ProdPad</a>, product management and roadmapping software for product people. 

She often starts and stops conversations with the question: “What problem are you trying to solve?”

CEO/Co-founder

Janna Bastow

Whether you’ve just kickstarted your career as a product manager or you’re someone who would like to get into product management, we&#8217;ve got a workshop that you&#8217;ll find to be both professionally enriching and highly informative.
Kate Leto’s Product Management Essentials workshop is actionable learning for developers, marketeers, support representatives and entrepreneurs alike. If you’re just making your way into the product management field, this workshop will provide a catalyst to jumpstart your career (or your company!).
As a part of our <a href="https://www.mindtheproduct.com/level-up-your-product-management-skills-with-our-mtpcon-workshops/">set of 4 all-day workshops</a>, Product Management Essentials is a beginner’s or refresher course which will provide you with the broad, solid knowledge base necessary for success.
Once you&#8217;ve completed the course, you&#8217;ll increase your employers’ confidence in your abilities, as well as your own assurance of your skillset. Taking advantage of such educational opportunities will signal to current or potential future employers that you&#8217;re dedicated to your career and to expanding your repertoire.
If you&#8217;re seeking employment, the knowledge you will gain from Kate’s workshop will put you a step ahead of all of the other job seekers.
Kate is a respected product management expert and consultant. You may recognize her from her appearance on the <a title="Meetups for Product Managers" href="http://www.producttank.com/" target="_blank">ProductTank</a> stage, where she discussed how to Product Manage your Career.
During the Product Management Essentials workshop, Kate will go over the fundamentals of product management, and then will delve deep into topics such as: the definition of products and product management; the importance of communication with customers; user personas and how to utilize them; the connection between business and product; how to use metrics and KPIs to stay on track; and how to condense your knowledge into user stories to share with your teammates.
You&#8217;ll get to hear real-life stories from professionals in the field, and get a glimpse of the day-to-day life of a product manager. You’ll also gain insight, including ways in which to handle tricky situations encountered by product managers every day on the job.
Due to the popularity of our workshops, we have chosen to limit attendance to 25 people for each session. This makes sure that you’ll have the opportunity for one-on-one conversations with your classmates and that you will be able to get the most out of the experience.
Finally, as you enjoy the intellectual benefits of the workshop, you&#8217;ll also relish the experience of spending the day in the beautiful, sunlit venue of Hatton Garden in central London. As our experts fuel your mind, we&#8217;ll fuel your body with a plentiful supply of tea and coffee as well as a delicious lunch.
The price, £299 incl. VAT, is an affordable, intelligent investment in your future and that of your users.
The workshop runs the day before the Mind the Product 2015 conference at the Barbican Centre, London on 11 September. Mind the Product is THE product management conference, bringing together 1,000 product management practitioners from around the world. Tickets are selling out fast &#8211; so <a href="http://mtpcon.com/london/" target="_blank">get yours now</a>!
<h3 id="workshop101">Product Management Essentials with Kate Leto</h3>
<img loading="lazy" decoding="async" class="alignright size-thumbnail wp-image-6326" src="http://cdn02.mindtheproduct.com/wp-content/uploads/2015/02/kate-leto-150x150.jpg" alt="kate-leto" width="150" height="150" srcset="https://www.mindtheproduct.com/wp-content/uploads/2015/02/kate-leto-150x150.jpg 150w, https://www.mindtheproduct.com/wp-content/uploads/2015/02/kate-leto.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" />Perhaps you’ve just started in product management. Perhaps you’re thinking of becoming a product manager. Maybe you’re thinking of starting your own business with a product at its heart.
If you are, this one-day course will give you an introduction to the essentials you’ll need to know, including:
<ul>
<li>What do we mean by products and product management?</li>
<li>Why is it so important to talk to customers, and how can you do it yourself?</li>
<li>What is a user persona and how do you use it?</li>
<li>Why business and product have to be on the same page?</li>
<li>How can metrics and KPIs help you stay on the right track?</li>
<li>How do you condense all you’ve learned into user stories for your team?</li>
</ul>
The workshop is designed for people who are looking to get into product or are new to the role, and gives a wide breadth of information and insight into product management. It starts off with the fundamentals, and then dives into how each of the areas of product management (customer/UX, business, and technical) work together, along with practical exercises and tips to follow. Kate Leto is a seasoned product manager who will give lots of examples of what to expect in the day-to-day role of a product manager, and will compare what it’s like to work on various types of products and in various situations.
Level: Beginner – For those looking to get into product management or tackling their first product role, or as a Refresher for those already working in the field. 
Cost: £299 incl. VAT  
Location: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN 
Date: Thursday, 10 September 2015 
Time: 10:00 to 17:00 (GMT)
<h2><a href="https://www.eventbrite.com/e/mind-the-product-2015-workshops-tickets-17592422409" target="_blank">Buy tickets now</a> </h2>

core/freeform

What is Product Management?

Interpreting the product Venn Diagram with Matt LeMay and Martin Eriksson

Why Product Management Should not be Responsible for Project Management

20 years of product management in 25 Minutes by Dave Wascha

The Evolution of a Product Manager – Josh McWilliam

Product Management Tools in Everyday Life – Oisin Zimmermann (ProductTank Oslo)

How to Set Yourself Apart as a New Product Manager

Janna Bastow

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