post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Career

Networking – The learned superpower!

Product Ethics

TikTok ban and reversal impacts 170 million American users

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

The best resources for product managers in 2025

Three amazing speakers to learn from at #mtpcon London 2025

Does product management only work for tech and startups?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Synthesia becomes the UK’s largest AI product: Lessons for product teams

Annie Witcombe produces editorial for Mind The Product on a freelance basis. She has experience in conducting client research and telephone interviews, and she keeps relevant information accessible and up to date. 

Annie wrote for five business publications during the final year of her undergraduate degree, and she has worked on various stages of the editorial process since. The experience has sparked her enthusiasm for journalism, which she hopes to continue in her future career.

Annie Witcombe

<p>Developing influence across an organisation allows you to drive products &#8211; and transformation &#8211; forward. In this ProductTank London talk, Lucia Adams goes through examples and learning from her own experience (including all the times she got it wrong) as she offers her personal framework for accelerating change in business.</p>
<p>“How do you embody change?” is the go-to question for Lucia in her workplace and her mind. Lucia coaches organisations across various industries in digital transformation and business change and is no stranger to solving challenging problems and difficult stalemates.</p>
<p>In 2002, she huddled into a “bunker room” at The Times to rethink the direction of the newspaper as it moved from a print to a digital model. Her team suggested a paywall, but it was hard to get everyone on board; the situation required a re-evaluation of the of the old “command and control” mindset before any change could take place. According to Lucia, getting people to “have skin in the game, to contribute ideas, to help bring XYZ to life” was the key.</p>
<p>She explains The Times paywall project through the lens of change theory.</p>
<h3>Change Theory: The Emotional Rollercoaster of the Paywall</h3>
<p>Change theory can be broken down into three key stages &#8211; Endings, The Neutral Zone, and New Beginnings. Lucia uncovered an important realisation about herself as an influencer of change: her natural tendency was to start at the ‘New Beginnings’ stage. However, this “neglected the needs” of the news people she had been working with: they wanted some form of ending to familiar old ways first. Having learnt this lesson, Lucia has implemented considerations of all three change stages into her coaching methods ever since.</p>
<h3>The Transformation Engine</h3>
<p>Lucia applies agility to business change with the help of four main tools:</p>
<ul>
<li>Mapping &#8211; Specifically, mapping power and influence (stakeholders). Lucia advises keeping stakeholders informed of changes, managing their needs closely, monitoring them where possible and keeping them satisfied.</li>
<li>Workshopping &#8211; Workshop the “how” and “why”, not just the “what” in terms of values and behaviours in product development.</li>
<li>Expectation Setting &#8211; Developing great products feels like a rollercoaster ride at times. Lucia says be prepared for lows as well as highs.</li>
<li>Storytelling &#8211; Tell stories of change to get heard and then “repeat repeat repeat!”</li>
</ul>

core/freeform

Reduce risk, fail faster: Experimenting across the product development lifecycle

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

Why does my product suck? by Jen Dante

Driving customer adoption and retention as a product manager by Karen Adie

Mastering the art of the big bet by Alice Newton Rex

The magic of thinking big by Lenny Rachitsky

Making magic with balanced teams by Becki Hyde

Tools for agile product teams by Gavan Moule

Building Products for Bharat by Arpit Maheshwari and Smriti Pant

Internal Product Development by Lucia Adams

ProductTank Des Moines

ProductTank Barcelona

ProductTank Bristol

ProductTank San Francisco

ProductTank Madrid

ProductTank Leeds

ProductTank Raleigh

ProductTank Delhi

ProductTank Kathmandu

ProductTank Baku

ProductTank Tallinn

ProductTank Norwich

ProductTank Portland

ProductTank Abu Dhabi

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank Milton Keynes

ProductTank London

ProductTank Jacksonville

ProductTank Phoenix

ProductTank Ljubljana

ProductTank Belgrade

ProductTank Bologna

ProductTank Edinburgh

ProductTank München

ProductTank Birmingham

ProductTank Porto

ProductTank Heidelberg

ProductTank Paris

ProductTank Hamburg

ProductTank Kraków

ProductTank Reading

ProductTank Bangkok

ProductTank Düsseldorf

ProductTank Warsaw

ProductTank Bielefeld

ProductTank Tokyo