post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Josh invests in entrepreneurs building social networks and platforms, mobile apps, new media, and connected devices.

He joined the Greylock team in 2011 and invests in entrepreneurs building new consumer products and services. Josh specializes in designing, building, and scaling consumer products, having been part of multiple companies that have grown to more than 100 million users.

Josh Elman

<p>Every early-stage consumer startup spends most of its energy figuring out how to grow something really small to something really big. It is hard gain momentum from a standing start, so a lot of people look for distribution on top of another established platform, like Facebook, Instagram or Twitter. However, founders often ask whether if it&#8217;s smart &#8211; and safe &#8211; to do this. No question, these platforms can offer massive distribution, but the fear is that the platform could change without warning, and teams could end up wasting precious time before they get a chance to get it right or reap the benefits if they do.</p>
<p>In this talk, I share my thoughts on how to approach building on platforms and how to get the most out of them on the way to independence.</p>
<h2>Should startups build on top of a platform? Yes (as long as they know what they&#8217;re in for)!</h2>
<p>Founders should not be afraid of building on top of other platforms. Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it&#8217;s important to build their product to be independent. For example, Instagram grew quickly by making it easy to post photos on Facebook and Twitter, but leveraged that to become a destination that users visited everyday. Dubsmash integrated with Whatsapp and Facebook Messenger for easy distribution, creating a viral share loop.</p>
<h2>But why do companies open their platform in the first place?</h2>
<p>Opening a platform helps a company reach their goals faster. They get other companies and developers to build features into their products, and makes their product overall more meaningful in user&#8217;s lives. And this creates a powerful platform effect for the company too.</p>
<h2>For you, it can be a win-win platform model</h2>
<p>Remember, this is a partnership so each side has something valuable to bring to the table. It&#8217;s win-win situation as long as founders remember that platforms are not there to help build their company, but to grow their own business. Take the acceleration, but never get too comfortable.</p>
<p>Most importantly, startups should remember that the core user base should always come through their front door. Platforms will eventually change and shift so those users are the ones that matter the most.</p>

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Josh Elman – Launching a Rocketship off Someone Else’s Back

ProductTank Hyderabad

ProductTank Hong Kong

ProductTank Montréal

ProductTank Thanh Pho Ho Chi Minh

ProductTank Chicago

ProductTank Jacksonville

ProductTank Charlotte

ProductTank Pittsburgh

ProductTank Bangkok

ProductTank Cardiff

ProductTank Exeter

ProductTank Seattle

ProductTank Köln

ProductTank Leeds

ProductTank Raleigh

ProductTank Norwich

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank München

ProductTank Hamburg

ProductTank Düsseldorf

ProductTank Warsaw

ProductTank Tokyo