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Mind the Product

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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

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Minimum Viable Product

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Mind the Product is the world&#8217;s largest product management conference with annual flagship conferences (<a href="https://www.mindtheproduct.com/mind-product-conferences/">#mtpcon</a>) in San Francisco, Singapore, and London attracting thousands of attendees each from all over the world, and regional conferences (<a href="https://www.mindtheproduct.com/mtpengage/" target="_blank" rel="noopener noreferrer">#mtpengage</a>) in Hamburg, Manchester, and more&#8230;</p>
<h2>2019 Product Conferences</h2>
<div style="width: 100%; padding: 0; margin: 0 auto; text-align: center;">
<div style="width: 130px; margin: 0 18px 18px 0; display: inline-block; text-align: center; color: #999999;"><a href="https://www.mindtheproduct.com/mtpengage/manchester/"><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-13711" style="padding: 0; border-radius: 150px; -webkit-filter: grayscale(100%); filter: grayscale(100%);" src="https://www.mindtheproduct.com/wp-content/uploads/2018/08/manchester-central-venue-150x150.jpg" alt="MTP Engage Manchester" width="150" height="150" /></a><br />
#mtpEngage<br />
<a style="font-family: Raleway,sans-serif; text-transform: uppercase;" href="https://www.mindtheproduct.com/mtpengage/manchester/">Manchester</a><br />
Feb 7-8</div>
<div style="width: 130px; margin: 0 18px 18px 0; display: inline-block; text-align: center; color: #999999;"><a href="https://www.mindtheproduct.com/mtpcon/singapore/"><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-13949" style="padding: 0; border-radius: 150px; -webkit-filter: grayscale(100%); filter: grayscale(100%);" src="https://www.mindtheproduct.com/wp-content/uploads/2018/09/mtpcon-singapore-victoria-theatre-150x150.jpg" alt="#mtpcon Singapore Victoria Theatre" width="150" height="150" srcset="https://www.mindtheproduct.com/wp-content/uploads/2018/09/mtpcon-singapore-victoria-theatre-150x150.jpg 150w, https://www.mindtheproduct.com/wp-content/uploads/2018/09/mtpcon-singapore-victoria-theatre-1024x1024.jpg 1024w" sizes="(max-width: 150px) 100vw, 150px" /></a><br />
#mtpcon<br />
<a style="font-family: Raleway,sans-serif; text-transform: uppercase;" href="https://www.mindtheproduct.com/mtpcon/singapore/">Singapore</a><br />
Mar 25-26</div>
<div style="width: 130px; margin: 0 18px 18px 0; display: inline-block; text-align: center; color: #999999;"><a href="https://www.mindtheproduct.com/mtpengage/hamburg/"><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-9986" style="padding: 0; border-radius: 150px; -webkit-filter: grayscale(100%); filter: grayscale(100%);" src="https://www.mindtheproduct.com/wp-content/uploads/2016/12/Alsterarkaden1465936046-150x150.jpg" alt="Alsterarkaden Hamburg" width="150" height="150" /></a><br />
#mtpEngage<br />
<a style="font-family: Raleway,sans-serif; text-transform: uppercase;" href="https://www.mindtheproduct.com/mtpengage/hamburg/">Hamburg</a><br />
May 22-24</div>
<div style="width: 130px; margin: 0 18px 18px 0; display: inline-block; text-align: center;"><a href="https://www.mindtheproduct.com/mtpcon/san-francisco/"><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-10056" style="padding: 0; border-radius: 150px;" src="https://www.mindtheproduct.com/wp-content/uploads/2016/12/mind-the-product-sf-2016-exterior-150x150.jpg" alt="" width="150" height="150" /></a><br />
#mtpcon<br />
<a style="font-family: Raleway,sans-serif; text-transform: uppercase;" href="https://www.mindtheproduct.com/mtpcon/san-francisco/"><strong>San Francisco</strong></a><br />
Jul 15-16</div>
<div style="width: 130px; margin: 0 0 18px 0; display: inline-block; text-align: center;"><a href="https://www.mindtheproduct.com/mtpcon/london/"><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-14104" style="padding: 0; border-radius: 150px;" src="https://www.mindtheproduct.com/wp-content/uploads/2018/10/mtpcon-London-2018-150x150.jpg" alt="Martin Eriksson at #mtpcon London 2018" width="150" height="150" srcset="https://www.mindtheproduct.com/wp-content/uploads/2018/10/mtpcon-London-2018-150x150.jpg 150w, https://www.mindtheproduct.com/wp-content/uploads/2018/10/mtpcon-London-2018-1024x1024.jpg 1024w" sizes="(max-width: 150px) 100vw, 150px" /></a><br />
#mtpcon<br />
<a style="font-family: Raleway,sans-serif; text-transform: uppercase;" href="https://www.mindtheproduct.com/mtpcon/london/"><strong>London</strong></a><br />
Oct 17-18</div>
</div>
<p>&nbsp;</p>
<h2>Ticket on Sale Dates</h2>
<p><span id="sanfrancisco"> </span></p>
<h3>#mtpcon San Francisco, 15-16 July 2019</h3>
<p>We&#8217;ll be back at the beautiful Davies Symphony Hall on Tuesday, 16th July 2019 for <a href="https://www.mindtheproduct.com/mtpcon/san-francisco/">#mtpcon San Francisco</a>, with a day of optional workshops on Monday, 15th July for those really want to dig in deep. We&#8217;ll also be running our exclusive Leadership Forum on the afternoon of Monday, 15th July.</p>
<table style="font-size: 0.8em; width: 100%;" border="0" cellpadding="4">
<tbody>
<tr style="background-color: #edefef;">
<td><strong>Ticket</strong></td>
<td><strong>Price</strong></td>
<td><strong>On Sale</strong></td>
<td><strong>Info</strong></td>
</tr>
<tr>
<td>Early Bird</td>
<td>$699</td>
<td>Thursday, December 6th</td>
<td><strong>SOLD OUT</strong></td>
</tr>
<tr>
<td>General Release (GR)</td>
<td>$899</td>
<td>Thursday, January 10th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2019-tickets-52863307576" target="blank" rel="noopener noreferrer">Get tickets</a></td>
</tr>
<tr>
<td>Team Discount*</td>
<td>$809.10</td>
<td>Thursday, January 10th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2019-tickets-52863307576" target="blank" rel="noopener noreferrer">Get tickets</a></td>
</tr>
<tr>
<td>Last Chance</td>
<td>$999</td>
<td>When GR and Team Discount sell out</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2019-tickets-52863307576" target="blank" rel="noopener noreferrer">More info</a></td>
</tr>
<tr>
<td>Workshops</td>
<td>from $799</td>
<td>Thursday, January 10th</td>
<td><strong>SOLD OUT</strong></td>
</tr>
<tr>
<td>Leadership Forum</td>
<td>$849</td>
<td>Thursday, January 10th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2019-leadership-forum-tickets-52864508167" target="blank" rel="noopener noreferrer">Get tickets</a></td>
</tr>
</tbody>
</table>
<p><em>*A 10% discount is available when you buy 10 or more tickets.</em><br />
<span id="london"> </span></p>
<h3>#mtpcon London, 17-18 October 2019</h3>
<p><a href="https://www.mindtheproduct.com/mtpcon/london/">#mtpcon London</a> returns to the iconic Barbican Hall in the heart of the City of London on Friday, 18th October with optional pre-con workshops, and our invite-only Leadership Forum on Thursday, 17th October.</p>
<table style="font-size: 0.8em; width: 100%;" border="0" cellpadding="4">
<tbody>
<tr style="background-color: #edefef;">
<td><strong>Ticket</strong></td>
<td><strong>Price</strong></td>
<td><strong>On Sale</strong></td>
<td><strong>Info</strong></td>
</tr>
<tr>
<td>Early Bird</td>
<td>£399</td>
<td>Thursday, February 14th</td>
<td><strong>SOLD OUT</strong></td>
</tr>
<tr>
<td>General Release (GR)</td>
<td>£599</td>
<td>Thursday, March 14th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-london-2019-tickets-55971991734" target="_blank" rel="noopener noreferrer">Get tickets</a></td>
</tr>
<tr>
<td>Team Discount*</td>
<td>£539.10</td>
<td>Thursday, March 14th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-london-2019-tickets-55971991734" target="_blank" rel="noopener noreferrer">Get tickets </a></td>
</tr>
<tr>
<td>Last Chance</td>
<td>£699</td>
<td>When GR and Team Discount sell out</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-london-2019-tickets-55971991734" target="_blank" rel="noopener noreferrer">More info</a></td>
</tr>
<tr>
<td>Workshops</td>
<td>from £549</td>
<td>Thursday, March 14th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-london-2019-workshops-tickets-55977024788" target="_blank" rel="noopener noreferrer">Get tickets</a></td>
</tr>
<tr>
<td>Leadership Forum</td>
<td>£549</td>
<td>Thursday, March 14th</td>
<td><a href="https://www.eventbrite.com/e/mind-the-product-london-2019-leadership-forum-tickets-55981261460" target="_blank" rel="noopener noreferrer">Get tickets</a></td>
</tr>
</tbody>
</table>
<p><em><span id="sanfrancisco"> *A 10% discount is available when you buy 10 or more tickets.</span></em></p>
<h2>Why you should attend</h2>
<p>If you&#8217;ve already forgotten why these are the hottest tickets in town, check out our video recaps to see what our audience and speakers think:</p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/297149365?byline=0&amp;portrait=0" width="730" height="411" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/281649443?byline=0&amp;portrait=0" width="730" height="411" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>So save the dates in your calendars, keep an eye out for more announcements in <a href="https://www.mindtheproduct.com/product-management-newsletter/" target="_blank" rel="noopener noreferrer">our newsletter</a>, and get ready to nab your spot at the product events of the year!</p>
<p><strong>Questions?</strong> Check out the recap videos above to get a sense of the conference, watch <a href="https://www.mindtheproduct.com/6-years-amazing-product-talks/">all the previous talks</a> for a sense of the content, read our <a href="http://mtpcon.com/frequently-asked-questions/" target="_blank" rel="noopener noreferrer">conference FAQ</a>, and if you still have questions please contact us using <a href="mailto:tickets@mindtheproduct.com">tickets@mindtheproduct.com</a>.<br />
<span id="manchester"> </span></p>
<h2>2020 Conferences</h2>
<h3>#mtpEngage Manchester</h3>
<p><a href="https://www.mindtheproduct.com/mtpengage/manchester/" target="_blank" rel="noopener noreferrer">#mtpEngage Manchester</a> will be back in 2020 &#8211; watch this space!</p>
<h3>#mtpcon Singapore</h3>
<p><a href="https://www.mtpcon.com/singapore" target="_blank" rel="noopener noreferrer">#mtpcon Singapore</a> will be back in 2020 &#8211; watch this space!</p>
<h3>#mtpEngage Hamburg</h3>
<p><a href="https://www.mindtheproduct.com/mtpengage/hamburg/" target="_blank" rel="noopener noreferrer">#mtpEngage Hamburg</a> will be back in 2020 &#8211; more details coming soon!</p>

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Product teams in flux – Pendomonium+#mtpcon roadshow: London

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