Around the world, product teams are waking up to the same uncomfortable truth: doing things “the right way” doesn’t matter if your team loses its funding or your company goes out of business. Simply put, product teams can no longer afford to be disconnected from the business impact of their work. In this talk, product consultant and author of Product Management in Practice and the forthcoming Impact-first Product Teams Matt LeMay shares the powerful questions that have helped product teams across industries and geographies put business impact at the heart of their work–and keep it there.