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Mind the Product

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A case study: Launching a product process in a project-based company

Product Management

What I wish I knew sooner in product: Lessons from the community

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>[UPDATED] Mind the Product is all about bringing together the most passionate product people from around the world and inspiring them with great content. So I&#8217;m thrilled to announce the full line-up of speakers for <a href="http://mtpcon.com/sf">Mind the Product San Francisco 2016</a>;</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/london/wp-content/uploads/sites/7/2015/06/ken-norton.jpg" alt="Ken Norton" width="150" height="150" />Ken Norton</h2>
<p>Ken is a product partner at Google Ventures where he advises startups on product management. Prior to joining Google Ventures, Ken was a group product manager at Google where he led product initiatives for Docs, Calendar, Google Mobile Maps, and Google+.</p>
<p>Ken joined Google in 2006 with the acquisition of JotSpot, where he was vice president of products. Before JotSpot, Ken led product management at Yahoo Search. Back in the day when he was a software engineer, he was one of the first 50 employees of CNET and the founding CTO of Snap (which became NBC Internet). Ken has written extensively about the craft of product management, is an inventor of more than twenty patents, and a competitive cyclist.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/01/maria-giudice.jpg" alt="Maria Giudice" width="150" height="150" />Maria Giudice</h2>
<p>Maria Giudice is the VP of Experience Design at Autodesk where she focuses on unifying the customer experience of all of their 100+ products, and ensuring that the customer remains at the center as they build new products. In 1997 Maria founded the award winning interactive design firm Hot Studio which she led as CEO till it&#8217;s acquisition by Facebook, where she led the platform design team as a product design director before joining Autodesk.</p>
<p>She is also the co-author and designer of several award-winning books, including <em><a href="http://amzn.to/1OsEyN9" target="_blank">Rise of the DEO: Leadership by Design</a></em>, <em><a href="http://amzn.to/1WnX78f" target="_blank">Elements of Web Design</a></em> and <em><a href="http://amzn.to/1RwsLRz" target="_blank">Web Design Essentials</a></em>. In 2012, Maria was named an AIGA Fellow in recognition for her impact in raising the standards of excellence and conduct within the design community.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/01/des-traynor.jpg" alt="Des Traynor" width="150" height="150" />Des Traynor</h2>
<p>Des Traynor is the co-founder and Chief Strategy Officer at Intercom. Founded in 2011, Intercom is a simple, personal messaging service for businesses and their customers integrating marketing, product, support and sales communication. At Intercom, Des works with customers on a daily basis and through these interactions he gains valuable insights that help influence Intercom’s product roadmap and product strategy.</p>
<p>Prior to Intercom, Des was a co-founder of Exceptional, which was acquired and is now part of Rackspace. Des also writes for Intercom’s blog and is a regular conference speaker on topics such as product strategy, UX design, customer experience, and the business of start-ups.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/01/scott-belsky.jpg" alt="Scott Belsky" width="150" height="150" />Scott Belsky</h2>
<p><a href="http://twitter.com/scottbelsky" target="_blank">Scott Belsky</a> is an entrepreneur, author, investor, and currently serves as Adobe&#8217;s Vice President of Products and Head of Behance, the leading online platform for creatives to showcase and discover creative work which Scott co-founded in 2006. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries.</p>
<p>Scott is also the author of the international bestselling book <em><a href="http://amzn.to/1SBZYKt" target="_blank">Making Ideas Happen</a></em>. In 2010, Scott was included in Fast Company&#8217;s list of &#8220;100 Most Creative People in Business.&#8221; He also serves as an advisor and investor in several early-stage companies including Pinterest, Uber, and Warby Parker. He serves on Cornell University&#8217;s Entrepreneurship Advisory Council and the Board of Trustees for the Smithsonian Cooper-Hewitt National Design Museum.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/01/peter-merholz.jpg" alt="Peter Merholz" width="150" height="150" />Peter Merholz</h2>
<p><a href="http://twitter.com/peterme" target="_blank">Peter Merholz</a> co-founded Adaptive Path in 2001, perhaps the world’s premier firm dedicated to user experience. He was instrumental in AP’s growth from a small boutique firm to a renowned international consultancy. More recently, he led the global design team at Groupon, including product/UX, marketing, and brand design where he doubled the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched. He&#8217;s also worked with OpenTable and Jawbone. He is currently co-authoring a book on building in-house design organizations.</p>
<p>Peter is also perhaps most (in)famous for coining the word “blog” in 1999. Really. In the OED and everything. Since then, he’s been blogging continuously at <a href="http://peterme.com" target="_blank">peterme.com</a>.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/01/abby-covert.jpg" alt="Abby Covert" width="150" height="150" />Abby Covert</h2>
<p><a href="http://twitter.com/Abby_the_IA" target="_blank">Abby Covert</a> is an independent information architect in New York City. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way.</p>
<p>She speaks and writes under the pseudonym Abby the IA, focusing on sharing information architecture content with those working within the design and technology communities. She is the author of <em><a href="http://amzn.to/1SC0lEX" target="_blank">How to Make Sense of Any Mess</a></em>, a book about information architecture for everybody.</p>
<p>She teaches information architecture at The School of Visual Arts. She is also the current president of the Information Architecture Institute, a global non-profit membership organization focused on empowering IA leadership, currently serving members in 73 countries.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/03/ashwini-asokan.jpg" alt="Ashwini Asokan" width="150" height="150" />Ashwini Asokan</h2>
<p>Ashwini is the Co-founder &#038; CEO of Mad Street Den, a cloud platform that combines Artificial Intelligence and Computer Vision to help customers deliver exciting new experiences for their consumers, and Mad Street Labs, a User Experience thinktank. Before she left California to start Mad Street in her native India, she led the mobile experience team at Intel Labs, working with designers, anthropologists and software engineers to explore the future of mobile technology.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/03/laura-klein.jpg" alt="Laura Klein" width="150" height="150" />Laura Klein</h2>
<p>Laura fell in love with technology when she saw her first user research session in 1995. Since then, she&#8217;s worked as an engineer, UX designer, and product manager at both startups and large companies in Silicon Valley. </p>
<p>She is the author of <em><a href="http://amzn.to/1VSEwR1" target="_blank">UX for Lean Startups</a></em> (O&#8217;Reilly &#8217;13) and <em>Design for Voice Interfaces</em> (O&#8217;Reilly &#8217;15) and her product management book, <em><a href="http://rosenfeldmedia.com/books/build-better-products/" target="_blank">Build Better Products</a></em> (Rosenfeld &#8217;16) will be coming out later this year. She currently trains and coaches product teams that want to improve their research, UX, and product development processes.</p>
<h2><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="http://mtpcon.com/sf/wp-content/uploads/sites/6/2016/03/nathalie-nahai.jpg" alt="Nathalie Nahai" width="150" height="150" />Nathalie Nahai</h2>
<p>Nathalie Nahai is <em>the</em> Web Psychologist and best-selling author of <em><a href="http://amzn.to/1QVtCvI" target="_blank">Webs of Influence: The Psychology of Online Persuasion</a></em>. Having coined the term “web psychology” in 2011 as “the empirical study of how our online environments influence our attitudes and behaviours”, Nathalie gives talks and masterclasses on the subject around the world for clients including eBay, Pfizer, Moz, Lund University, Harvard Business Review, Unilever and Google. As well as appearing on national TV and radio, Nathalie has written for national publications and is a resident columnist at Marketing Week and the host of the Guardian&#8217;s Tech Weekly podcast. She is currently writing her second book.</p>
<h2><a href="http://mtpcon-sf-2016.eventbrite.com/" target="_blank">Get your #mtpcon tickets</a></h2>
<p>There are limited spaces left so don&#8217;t wait too long to snap up your ticket to getting inspired by this amazing line-up on everything from product to leadership, from artificial intelligence to psychology.</p>
<p>See more information about Mind the Product San Francisco 2016 at <a href="http://mtpcon.com/sf" target="_blank">mtpcon.com/sf</a> or on the hashtag <a href="http://twitter.com/hashtag/mtpcon" target="_blank">#mtpcon</a>.</p>
<h2>Want to learn even more?</h2>
<p>There are limited spots left for our <a href="https://mtpcon-sf-2016-workshops.eventbrite.com" target="_blank">five optional in-depth workshops</a> the day before the conference, go grab a ticket now for your chance to learn about Design Sprints, Building Effective MVPs, Mapping the Customer Problem Space or Product Management Essentials.</p>
<h2>Thanks to our sponsors</h2>
<p>
<img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2016/03/sponsor-logo-block.png" alt="Thanks to our Sponsors" width="800px" class="aligncenter size-full wp-image-8095" style="border:none;" /><br /></p>

core/freeform

Product Management Conference

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Martin Eriksson

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