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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Prioritisation, prioritisation, prioritisation. A common challenge in product when juggling endless feature requests and managing teams. With our flagship event, <a href="https://www.mindtheproduct.com/mtpcon/london/" target="_blank" rel="noopener">#mtpcon London</a>, only weeks away, we look back at some of our most inspiring talks from speakers who have shared lessons on prioritisation.
<h2>Prioritising customer needs with Dan Olsen</h2>
In this keynote session at #mtpcon SF+Americas 2022, <a href="https://dan-olsen.com/" target="_blank" rel="noopener">Dan Olsen</a>, author of The Lean Product Playbook shared the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products
<img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2023/09/fcb4b595-31ac-4d7f-a75b-aa6bab2bbdbe_Screenshot202023-08-3020at2011.42.25.png" alt="" />
Key takeaway: Product Managers must deeply understand customer problems and prioritize them over solutions. The ‘importance versus satisfaction’ framework provides a structured approach for mapping out problems, analyzing opportunities, and making informed decisions that lead to better product development.
<a href="https://www.mindtheproduct.com/prioritising-customer-needs-with-dan-olsen/">Watch the full talk here</a>
<h2>Make better decisions faster with Martin Eriksson</h2>
In his keynote session at #mtpcon London 2022, <a href="https://www.linkedin.com/in/martineriksson/" target="_blank" rel="noopener">Martin Eriksson</a>, Product Partner at EQT Ventures, co-founder of Mind The Product and co-author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams, discussed how clearly articulated Product Principles can result in strategy-informed decision-making.
<img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2023/09/986a6e75-dbeb-43c0-bc09-1fca931b4703_Screenshot202023-08-3020at2011.44.49.jpg" alt="" />
Key takeaway: Good principles are simple, memorable, actionable and highly specific to your business and strategy.
<a href="https://www.mindtheproduct.com/make-better-decisions-faster-by-martin-eriksson/">Watch the full talk here</a>
<h2>Critical thinking for product teams by Teresa Torres</h2>
At Mind the Product London 2017, <a href="https://www.producttalk.org/" target="_blank" rel="noopener">Teresa Torres</a> shared her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities.
<img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2023/09/dc123104-5048-42ca-a135-24dc0a70ef7a_teresa-torres-opportunity-solution-tree-mtpcon.jpg" alt="" />
Key takeaway: By being transparent in the opportunities you are exploring, you will bring your whole team into the process. This means that everyone gets involved and buys into the solutions being tested. It gives you the best possible chance of reaching the innovative solutions that occur when everyone can contribute their perspective.
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If you want to elevate your product management game and witness inspiring and actionable keynotes at our flagship<a href="https://www.mindtheproduct.com/mtpcon/london/conference/"> #mtpcon conference in London</a>, then you can secure your place to #mtpcon London today! Happening on 20 October, additionally the day before (19 Oct) choose from 7, in-person <a href="https://www.mindtheproduct.com/mtpcon/london/workshops/">workshops</a> or our half day <a href="https://www.mindtheproduct.com/mtpcon/london/product-leadership-forum/">Leadership Forum</a>. We hope to see you there!

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Product Management Conference

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AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

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Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

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Prioritisation in product: #mtpcon London highlights

Louron Pratt

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