Sunday Rewind: How to encourage clicks without shady tricks by Paul Boag

This week’s Sunday Rewind is a 2021 ProductTank Exeter talk from Paul Boag on how product managers can promote the products they’ve built without resorting to dark patterns.

A dark pattern is a user interface element that has been crafted to influence or even trick users in order to affect their behaviour, like introducing scarcity to increase the likelihood of a purchase. Dark patterns can manipulate people into doing something they wouldn’t normally do.

Paul advises against their use because:

Alternative pathways so that product managers can avoid using dark patterns include:

Watch the original talk: How to encourage clicks without shady tricks by Paul Boag