Remote Research – Anna Lee Anda on The Product Experience

For most of us, the way that we conduct user research has been different during a year of lockdowns.  Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. She joined us on the podcast to talk about setting up your space for conducting remote research, a deep dive into note-taking, and much, much more.

In this episode, listen to learn about:

• UX Research
• Remote research
• Recruiting across regions

Mixpanel, this episode’s sponsor, is offering The Product Experience listeners $5,000 off their product analytics solution. You can visit mixpanel.com/mtp and enter code MTP5K to claim your offer.

Quote of the Episode

In research, you want to have a good amount of interviews involved so that you have enough information to make decisions in confidence early on. Our job is to emphasise it and make it easy to digest or easy to enact. However, we don’t cut out or bias it — or we try not to — in any way. 

Links mentioned in this episode

• • Follow Anna on Twitter & LinkedIn
  • Zendesk
  • An overview of the Zendesk Triple Diamond
  • A Comprehensive Guide to the RACI / RASCI Model
  • Miro

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Our Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.