post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Product Management

Product strategy pitfalls (and how to avoid them)

Artificial intelligence (AI)

Figma and Lovable team up to increase no-code MVPs

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

The best resources for product managers in 2025

Three amazing speakers to learn from at #mtpcon London 2025

Does product management only work for tech and startups?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Synthesia becomes the UK’s largest AI product: Lessons for product teams

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Tomer Sharon, Co-founder and Chief Experience Officer at anywell, has a wealth of experience in various User Experience (UX) functions. In a recent interview with us, he shared his journey into UX and what he will speak about at<a href="https://www.mindtheproduct.com/mtpcon/san-francisco/?utm_source=InternationWDContent&amp;utm_medium=content&amp;utm_campaign=mtpconsanfran"> #mtpcon San Francisco 2023 on June 14</a>.
<hr />
<h2>Where to start?</h2>
Tomer started his career as a researcher working for several UX functions. He later moved to Google as a Lead Researcher, where he focused on search results for sports, media, and weather. While working as VP, Head of User Experience at WeWork and then Managing Director, Head of User Research and Metrics at Goldman Sachs, he developed an interest in measuring user experience and happiness.
Today, based in New Jersey, he is the Co-founder and Chief Experience Officer of anywell, an organization that focuses on helping companies manage hybrid work facilities, teamwork, and the employee experience.
<h2>Measuring the user experience</h2>
During his time working with product managers, Tomer has learned that many tend to fall into two groups when it comes to UX. “The first group cares only about detailed metrics, such as conversion rates along the funnel. On the other hand, the second group focuses primarily on high-level metrics,” he says. Many organizations lack a focus on high-level metrics and get bogged down in the details of each metric, he believes.
&#8220;At a high level, I see teams going into the nitty-gritty of each metric while missing the overall picture,&#8221; Tomer adds. For example, if you wanted to measure the success and experience of a rock concert, many people might look to the rise of &#8220;ticket sales&#8221;. Although this is an important financial metric, it doesn’t necessarily track the overall experience of those who went to the concert because ticket sales happen before fans get to experience the concert.
A better experience metric would be to measure how many pictures people are taking, how much noise they are making, and how much they are standing rather than sitting, for example. This approach provides a better picture of the experience.
Due to experiencing several product teams falling into this trap, Tomer will discuss the importance of this in his keynote session at <a href="https://www.mindtheproduct.com/mtpcon/san-francisco/?utm_source=InternationWDContent&amp;utm_medium=content&amp;utm_campaign=mtpconsanfran">#mtpcon San Francisco 2023</a>. He also plans to discuss Google’s HEART framework, (Happiness, Engagement, Adoption, Retention, and Task success). Launching a product is not a success in itself, and companies need to understand what the challenges of the user experience are.
“I hope that understanding the high-level challenges of the user experience first, then delving deeper into the intricacies can help teams focus better on the things they need to work towards,” Tomer says. 
<h2>Behaviours vs opinions</h2>
Tomer believes that understanding high-level metrics is important for the whole team to embrace because it helps them understand the bigger picture. “Teams need to know if something that they’re working on is succeeding or failing,” he says.
Every experience can be measured, Tomer adds, you must understand what is going on with your users and also differentiate the difference between user behaviour and user attitude or opinion. “People’s opinion is very unstable,” he says, “many organisations put an emphasis on NPS measurements,” but opinions can be heavily biased and can fluctuate. On the flipside a user&#8217;s behaviour doesn’t change as much and is extremely stable, he explains.
“For example, if I own a coffee shop, I am of course, interested in what people think of the coffee that I make, but I’m also interested in how many cups my regulars drink a day, what time they come in, and how long they stay in the coffee shop. If I see fluctuations in their coffee consumption or time spent in store, then that’s where I can start to ask the important questions to see why this is the case,” Tomer says.
Finally, Tomer hopes that people will learn how to use the right metrics to shape their overall experience strategy. He closes: “Data itself doesn&#8217;t give you all the answers, and you need to ask the right questions to shape your user experience strategy.”
<hr />
Join Tomer and other amazing keynote speakers at<a href="https://www.mindtheproduct.com/mtpcon/san-francisco/?utm_source=InternationWDContent&amp;utm_medium=content&amp;utm_campaign=mtpconsanfran"> #mtpcon San Francisco today. Happening on June 14</a>, join us in person or online.

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Rethinking the user experience with Tomer Sharon

Louron Pratt

Read more

Comments