Scaling Product Teams: In Defense of Process by Spectra (Adaora) Asala

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In this November 2020 #mtpcon Digital keynote, Spectra (Adaora) Asala, who currently leads product and growth teams at Wistia, discusses process. She explains how, while process can be a drag, it can also translate ambiguous challenges into accessible playbooks – great for onboarding and ensuring a level and consistent playing field for all on the team.

Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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