What separates a good AI Product Manager from a top 5% AI PM? Hint: it’s not just building a wrapper around ChatGPT. In this session, we’ll explore how truly exceptional AI PMs focus on the right form factor for their customers—rather than chasing hype—and how they balance rapid experimentation with delivering real business impact. From there, we’ll dive into the evolving role of AI PM, examining why every PM role is poised to become an “AI PM” role. Through real-world anecdotes from building and scaling AI products, you’ll walk away with a toolkit of best practices for leveraging AI effectively in your own business.