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Mind the Product

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A case study: Launching a product process in a project-based company

Product Management

What I wish I knew sooner in product: Lessons from the community

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

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Everything wrong with the product management job market. And how to fix it

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<div id="buzzsprout-player-8711876"></div>
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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-17131" src="https://www.mindtheproduct.com/wp-content/uploads/2019/09/Guido-Lonetti-300x225.jpg" alt="Guido Lonetti" width="300" height="225" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/09/Guido-Lonetti-300x225.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/09/Guido-Lonetti-768x576.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/09/Guido-Lonetti-1024x768.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p class="p1">Guido Lonetti&#8217;s career started out at age 14 in his bedroom &#8211; he built an MP3 search engine website that immediately started making money until his parents quashed that idea! In this episode, he shines a light on the diverse product culture in South and Latin America, where he&#8217;s spent time as a Head of Product and the co-organiser of ProductTank Buenos Aires.</p>
<h3>Quote of the Episode</h3>
<blockquote><p>I usually like to refer to two different kinds of approaches: The Catholic approach and the Buddhist approach. What happens at the Vatican is replicated everywhere. In contrast, Buddhism has different interpretations in different cultures. Likewise, I believe we can translate these approaches to product management.</p></blockquote>
<h3>Listen if you&#8217;d like to learn more about</h3>
<ul>
<li>Product management in South America and Latin America</li>
<li>Challenges around culture and localisation</li>
</ul>
<h3>Links mentioned in this episode</h3>
<ul>
<li>Follow Guido on <a href="https://www.linkedin.com/in/product-manager-guido-lonetti/" target="_blank" rel="noopener noreferrer">LinkedIn</a> and <a href="https://medium.com/@tanolonetti" target="_blank" rel="noopener noreferrer">Medium.com</a></li>
<li>Biggest Product Management cultures in South and Latin America: <a href="https://www.mercadolibre.com/" target="_blank" rel="noopener noreferrer">Marketplace</a> and <a href="https://www.despegar.com/" target="_blank" rel="noopener noreferrer">Travel</a></li>
<li>Startups: <a href="https://mural.co" target="_blank" rel="noopener noreferrer">Mural</a> and <a href="https://www.tiendanube.com/" target="_blank" rel="noopener noreferrer">Tiendanube</a></li>
<li>New companies: <a href="https://nubank.com.br/" target="_blank" rel="noopener noreferrer">Nubank</a> and <a href="https://www.rappi.com/" target="_blank" rel="noopener noreferrer">Rappi</a></li>
</ul>
<h3>Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers&#8217; meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.</p>
<p>A recovering music journalist and editor, <strong>Randy</strong> has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he&#8217;s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton&#8230; so far!) and at conferences across the US and Europe.</p>
<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-14548" src="https://www.mindtheproduct.com/wp-content/uploads/2016/12/the-product-experience-headphones-300x300.png" alt="The Product Experience logo" width="300" height="300" srcset="https://www.mindtheproduct.com/wp-content/uploads/2016/12/the-product-experience-headphones-300x300.png 300w, https://www.mindtheproduct.com/wp-content/uploads/2016/12/the-product-experience-headphones-150x150.png 150w, https://www.mindtheproduct.com/wp-content/uploads/2016/12/the-product-experience-headphones-768x768.png 768w, https://www.mindtheproduct.com/wp-content/uploads/2016/12/the-product-experience-headphones-1024x1024.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3>Music</h3>
<p>Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. <a href="https://www.facebook.com/Paupulism/" target="_blank" rel="noopener noreferrer">Listen to more on their Facebook page</a></p>
<h3>Suggest a guest</h3>
<p>Have you seen someone give a great talk? <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest a guest to us here</a></p>
<h3>Talk to us</h3>
<ul>
<li><a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Tweet at us!</a></li>
<li>Use the #podcast channel in the <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product Slack community</a></li>
</ul>

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Podcast

How Yahoo creates a great experience for its users – Kameron Canbaz (Product Manager, Workflow and UX at Yahoo)

AI ethics advice from former White House technologist – Kasia Chmielinski (Co-founder, The Data Nutrition Project)

Building an Associate Product Manager program at Miro – Thor Mitchell (Product Executive-in-Residence, Balderton Capital)

How CX works with Product at Ikea – Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA)

How to prioritise your work for impact- Nacho Bassino (Product Leadership Coach)

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

How to achieve better results by changing your mindset – Connor Joyce (Senior User Researcher, Microsoft)

Product-led growth in action – Partho Ghosh (VP of Product, Uberall)

Using AI in healthcare products – Tetiana Telenczak (Head of Product, Merck Group)

South and Latin America – Guido Lonetti on The Product Experience

The Product Experience

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