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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind takes us back a few years to a post from <a href="https://www.linkedin.com/in/elisabethcullivanthomas/" target="_blank" rel="noopener">Elisabeth Cullivan Thomas</a> that examines how to get a product’s marketing messages right.
Elisabeth says: “One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that you are passionate about does not mean you will instantly attract customers. Building a marketing message foundation that includes your core purpose, mission and values will help position your product for success.”
Elisabeth then runs us through five fundamental elements that a product’s marketing messaging should contain: understanding the target market, understanding their pain points, solving their problems, the benefits you offer, and what differentiates your product from others in the same market.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights from our Sunday Rewind series.</a>
She says: “These steps are essential pieces to developing clear and valuable product messaging. Not only will your customers clearly understand what you offer, but your team will thank you when they are confidently delivering a consistent story when speaking with customers.”
Read Elisabeth’s post, <a href="https://www.mindtheproduct.com/5-essential-elements-perfect-product-messaging/" target="_blank" rel="noopener">5 essential elements of perfect product messaging</a>.

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Product Management Skills

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

Identify and manage imposter syndrome by Phyllis Njoroge

SUNDAY REWIND: 5 essential elements of perfect product messaging

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SUNDAY REWIND: 5 essential elements of perfect product messaging

Eira Hayward

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