SUNDAY REWIND: Five steps to positioning your product

December 12, 2021

2 min read

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Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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We all want to perfectly position our products, for our products to be exactly what our customers need at exactly the right time. So, this Sunday Rewind, we turn to a guest-authored post by Vikash Koushik Sreenivasan for some advice on how to do it.

Vikash breaks positioning down into five simple steps:

Understand why your customers use your product
Identify the market you’re in and the persona you’re going after
Determine the market’s maturity
Determine people’s state of mind
Tie it all together

Hand drawing circle among square boxes, find your positioning, niche, or differentiation concept — In a sea of products, how do you position yours in order to stand out?

Ultimately, he explains, we need to connect with our customers and to go beyond just stating features and benefits. We must focus on the market and its maturity, on our customers, and differentiate ourselves.

Read Five Steps to Positioning Your Product to get some straight-talking advice on where to start.

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