post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind goes back to last year’s London #mtpcon and a talk from veteran product manager <a href="https://itamargilad.com/" target="_blank" rel="noopener">Itamar Gilad</a> on evidence-guided product development.
Itamar explains that evidence-guided development can result in more reliable and repeatable decisions that empower teams to deliver greater value.
He reflects on changes he’s seen in software development over the past 20 years. Today, agile teams may launch multiple times a day, but 20 years ago waterfall development meant “launching maybe three times a year”. Now, design and user data research are a part of the product and common across companies of all sizes but 20 years ago, these assets were exclusive to the richest companies. What hasn’t changed, he says, are the fundamental product decision-making practices, specifically deciding what teams should build.
Evidence-guided development has given teams the ability to do research with powerful tools for data analytics and data science, Itamar says. He mentions the <a href="https://www.mindtheproduct.com/the-gist-framework-by-itamar-gilad/" target="_blank" rel="noopener">GIST framework</a> which allows teams to empower their decision making.
He then talks about value-modelling, which relies on a single key business optimisation metric that the business can focus on, and about ways to evaluate ideas quickly and objectively. He recommends the<a href="https://itamargilad.com/ice-scores/" target="_blank" rel="noopener"> ICE scoring model</a>, which allows teams to reduce and prioritise ideas by multiplying 3 numerical values assigned to impact confidence and ease.
Itamar then talks about a tool he’s developed, <a href="https://itamargilad.com/resources/confidence-meter-calculator/" target="_blank" rel="noopener">the Confidence Meter</a>, which he says allows teams to assess ideas strategically and repeatedly based on the type of analysis and supporting evidence they have.
With evidence-guided development, everyone, regardless of role, can be grouped and tasked as part of projects to experiment and analyse data, Itamar says. “It’s not just coding and designing, it&#8217;s actually making the learning happen. So we kind of convert our developers into researchers, into discoverers in a sense.”
Watch the original talk: <a href="https://www.mindtheproduct.com/from-opinion-based-to-evidence-guided-product-development-by-itamar-gilad/" target="_blank" rel="noopener">From opinion-based to evidence-guided product development by Itamar Gilad</a>

core/freeform

Reduce risk, fail faster: Experimenting across the product development lifecycle

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

Why does my product suck? by Jen Dante

Driving customer adoption and retention as a product manager by Karen Adie

Mastering the art of the big bet by Alice Newton Rex

The magic of thinking big by Lenny Rachitsky

Making magic with balanced teams by Becki Hyde

Tools for agile product teams by Gavan Moule

Building Products for Bharat by Arpit Maheshwari and Smriti Pant

SUNDAY REWIND: From opinion-based to evidence-guided product development by Itamar Gilad

SUNDAY REWIND: From opinion-based to evidence-guided product development by Itamar Gilad

Eira Hayward

Read more

Comments