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Mind the Product

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Building for change: When transformation and product management meet

Product Development

What are product features? Definition, examples, and 5 types

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

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Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

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Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Lessons from my first year as a Prod Ops Manager

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

5 ways to invent and simplify as an AI/ML product manager

Eira Hayward

This week’s Sunday Rewind goes back to last year’s London #mtpcon and a talk from veteran product manager <a href="https://itamargilad.com/" target="_blank" rel="noopener">Itamar Gilad</a> on evidence-guided product development.
Itamar explains that evidence-guided development can result in more reliable and repeatable decisions that empower teams to deliver greater value.
He reflects on changes he’s seen in software development over the past 20 years. Today, agile teams may launch multiple times a day, but 20 years ago waterfall development meant “launching maybe three times a year”. Now, design and user data research are a part of the product and common across companies of all sizes but 20 years ago, these assets were exclusive to the richest companies. What hasn’t changed, he says, are the fundamental product decision-making practices, specifically deciding what teams should build.
Evidence-guided development has given teams the ability to do research with powerful tools for data analytics and data science, Itamar says. He mentions the <a href="https://www.mindtheproduct.com/the-gist-framework-by-itamar-gilad/" target="_blank" rel="noopener">GIST framework</a> which allows teams to empower their decision making.
He then talks about value-modelling, which relies on a single key business optimisation metric that the business can focus on, and about ways to evaluate ideas quickly and objectively. He recommends the<a href="https://itamargilad.com/ice-scores/" target="_blank" rel="noopener"> ICE scoring model</a>, which allows teams to reduce and prioritise ideas by multiplying 3 numerical values assigned to impact confidence and ease.
Itamar then talks about a tool he’s developed, <a href="https://itamargilad.com/resources/confidence-meter-calculator/" target="_blank" rel="noopener">the Confidence Meter</a>, which he says allows teams to assess ideas strategically and repeatedly based on the type of analysis and supporting evidence they have.
With evidence-guided development, everyone, regardless of role, can be grouped and tasked as part of projects to experiment and analyse data, Itamar says. “It’s not just coding and designing, it&#8217;s actually making the learning happen. So we kind of convert our developers into researchers, into discoverers in a sense.”
Watch the original talk: <a href="https://www.mindtheproduct.com/from-opinion-based-to-evidence-guided-product-development-by-itamar-gilad/" target="_blank" rel="noopener">From opinion-based to evidence-guided product development by Itamar Gilad</a>

core/freeform

Reduce risk, fail faster: Experimenting across the product development lifecycle

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

Why does my product suck? by Jen Dante

Driving customer adoption and retention as a product manager by Karen Adie

Mastering the art of the big bet by Alice Newton Rex

The magic of thinking big by Lenny Rachitsky

Making magic with balanced teams by Becki Hyde

Tools for agile product teams by Gavan Moule

Building Products for Bharat by Arpit Maheshwari and Smriti Pant

SUNDAY REWIND: From opinion-based to evidence-guided product development by Itamar Gilad

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SUNDAY REWIND: From opinion-based to evidence-guided product development by Itamar Gilad

Eira Hayward

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