SUNDAY REWIND: Good Behavioral Product Manager, Bad Behavioral Product Manager

July 25, 2021

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Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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This Sunday, we’re back in 2018, and this post from Kristen Berman: Good Behavioral Product Manager, Bad Behavioral Product Manager.

In it, Kristen considers what takes a product manager from good to great by introducing the idea of a behavioral product manager (BPM) – one who integrates the science and methods of behavioral science into product design. Dig in to explore the traits of good BPMs and bad BPMs.