SUNDAY REWIND: How to survive the hardest part of product management by Janna Bastow

January 2, 2022

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Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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When you think about your job in product, what would you say is the hardest part? Alignment? Deadlines? User research? For Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, it’s people and in her 2017 talk from #mtpcon San Francisco, she tells us why.

People, she tells us, are unpredictable. They have strong opinions and unconscious biases. What’s more, lots of people in your organisation probably have more power than you, despite being wrong just as often.

Janna Bastow at #mtpcon — Janna Bastow reveals the challenges brought about by…people!

Providing tried and tested survival strategies, Janna shares her own stories of dealing with people, and how she handles the toughest part of being a product manager.

This Sunday Rewind, watch How to survive the hardest part of product management by Janna Bastow in full.

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