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Creating metrics that matter

A case study: Launching a product process in a project-based company

B2B product management

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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

With <a href="https://www.mindtheproduct.com/mtpcon/london/">#mtpcon London+EMEA</a> 2022 tickets being available to lovers of product, we thought it would be timely to remind ourselves of the last #mtpcon London conference. In this Sunday Rewind, we look back to when Georgie Smallwood, CPO at Tier Mobility, explained why an understanding of outcomes and impacts is essential to successful product management.
We learned that outcomes are an important component of a successful business, along with strategy, purpose, and skills. As a product manager or leader, you should be clear on the way so that you can deliver successful initiatives that have an impact on the company’s outcomes. Anyone can be a leader, but a great leader is someone who can set a clear way of operating for the people in the organisation.
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2022/04/bdc56283-0c7e-45c1-b988-838f97ca119d_0ee6dd43-9def-4ace-8ca8-9aea003f8148_Georgie20Smallwood20Keynote201.jpeg" alt="Georgie Smallwood speaks at #mtpcon London+EMEA" width="1600" height="791" /><figcaption class="wp-caption-text">Georgie Smallwood speaks at #mtpcon London+EMEA</figcaption></figure>
<a href="https://www.mindtheproduct.com/mtpcon/london/" target="_blank" rel="noopener">Buy tickets for #mtpcon London+EMEA. Tickets are on sale now! </a>
Organisations need the right purpose and strategy to reach their outcomes and, Georgie explained, these outcomes are all about impact. “That’s why we’re in product, to deliver value,” she said. “If there’s no impact in your product then you’re going nowhere,” it doesn’t matter how you get to that outcome, find the things that work for you — the products we make are all about the impact that they create.
<a href="https://www.mindtheproduct.com/what-we-learned-at-mtpcon-londonemea-day-1/">Watch: It’s all about the outcome by Georgie Smallwood </a>

core/freeform

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SUNDAY REWIND: It’s all about the outcome

Louron Pratt

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