With only two weeks to go until #mtpcon Digital Americas (July 14-15), it reminded us of this legendary talk by Linda Rising, author, lecturer, and consultant. She discusses product decision making and how to make the best calls through stories and science.
In this awesome talk from Mind the Product San Francisco, Linda argues that cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process called rationalization.
Watch Linda Rising on Science vs Stories and explore more great content on our Sunday Rewind series.
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