SUNDAY REWIND: Making smarter decisions with mental model

August 15, 2021

2 min read

Share on

Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Read more by Imogen »

It’s been far too long since we’ve seen you all in person but, for the team at Mind the Product, and many who enjoy our conferences, the wait is almost over!

Tickets are now on sale for our first ever hybrid event, #mtpcon London+EMEA 2021 which means you can join us online and in person on October 21 and 22 for two days of product inspiration!

In the meantime, let’s use this Sunday Rewind to remind ourselves why we love #mtpcon London so much with a trip back to 2019 and this incredible talk — a personal favourite of mine — from Andy Ayim MBE.

Andy Ayim speaking at Mind the Product London 2019 — Andy Ayim speaking at #mtpcon London 2019

In this keynote, Andy explains how mental models can help us to make different types of decisions, how using specific frameworks means we can focus on the solutions which aren’t immediately obvious, and how second-order thinking looks at the unintended consequences of our actions.

Watch Making Smarter Decisions with Mental Models by Andy Ayim in full and discover more from our Sunday Rewind content series.

Explore all topic content