SUNDAY REWIND: Product Discovery or Product Delivery: How do you Decide?

June 20, 2021

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Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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Today, as we bring our Product Discovery Focus Week to a close, we venture back to 2019 and this post by Philipp Krehl — Product Discovery or Product Delivery: How do you Decide?

In it, Philipp answers the question: What’s the fundamental difference between product discovery and delivery or execution?

The answer? The degree of uncertainty.

Philipp shares a number of scenarios demonstrating different degrees of uncertainty and how to deal with each. A great post to clarify when to start building and when to take a step back and focus on discovery.

Read Product Discovery or Product Delivery: How do you Decide? and explore more posts from our Sunday Rewind series .

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