post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Product Management Career

Sunday Rewind: Domain expert or practice expert: Your product management career

Guest Post

Product design fundamentals every product manager should know

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

The best resources for product managers in 2025

Three amazing speakers to learn from at #mtpcon London 2025

Does product management only work for tech and startups?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Synthesia becomes the UK’s largest AI product: Lessons for product teams

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

As a product manager, analytics can be a crucial part of launching and developing a product. In this Sunday Rewind episode, we cast our minds way back to 2013, where <a href="https://www.linkedin.com/in/simoncast/?originalSubdomain=uk" target="_blank" rel="noopener">Simon Cast</a>, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics.
Analytics can tell you what is going on and not why it is going on. Without analytics, it is down to random chance whether your product will succeed or fail.
To implement analytics, Simon says to define these four things: 
<ul>
<li>Product vision</li>
<li>KPIs that meet the product vision</li>
<li>Metrics that allow you to hit your KPIs</li>
<li>Funnels (via user journeys) that affect your metrics</li>
</ul>
Over time as the system changes and improves, KPIs and metrics will change, which in turn leads to changes in what needs to be measured. Whatever analytics you choose to use, they need to be continuously adapted to meet this change and keep you on top of what’s happening in your product.
Delve into more factors to consider with analytics by reading: <a href="https://www.mindtheproduct.com/everything-a-product-manager-needs-to-know-about-analytics/" target="_blank" rel="noopener">Everything a product manager needs to know about analytics.</a>

core/freeform

Product Analytics

Strategies for developing data products with Sisense

Product analytics vs embedded analytics – why you need both with Insightssoftware

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Placing product bets on your roadmap by Indicative

When A/B Tests Aren’t Enough, By Scott Castle

Growth Hacking for Product Managers by Chris Long

How can we Build Human-Centred Products by Kim Goodwin

SUNDAY REWIND: Everything a product manager needs to know about analytics

ProductTank Baku

ProductTank Tallinn

ProductTank Norwich

ProductTank Portland

ProductTank Abu Dhabi

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank Milton Keynes

ProductTank London

ProductTank Jacksonville

ProductTank Phoenix

ProductTank Ljubljana

ProductTank Belgrade

ProductTank Bologna

ProductTank Edinburgh

ProductTank München

ProductTank Birmingham

ProductTank Porto

ProductTank Pune

ProductTank Genève

ProductTank Heidelberg

ProductTank Málaga

ProductTank Paris

ProductTank Hamburg

ProductTank Kraków

ProductTank Riga

ProductTank Reading

ProductTank San Francisco

ProductTank Goiania

ProductTank Des Moines

ProductTank Bangkok

ProductTank Canberra

ProductTank Dubai

ProductTank Madrid

ProductTank Düsseldorf

ProductTank Raleigh

ProductTank Warsaw

ProductTank Bielefeld

ProductTank Tokyo

ProductTank Pittsburgh

ProductTank Cardiff

SUNDAY REWIND: Everything a product manager needs to know about analytics

Louron Pratt

Read more

Comments