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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Sunday Rewind takes us back to a 2018 post from product leader <a href="https://scottcolfer.com/" target="_blank" rel="noopener">Scott Colfer</a> that digs into five elements that make up a good roadmap.</p>
<p>The five elements are, says Scott:</p>
<h3>Context</h3>
<p>Set the context for your product, considering things like product lifecycle stage, organisational needs, and audience. Scott says his product roadmaps often sit in several contexts &#8211; strategic, product lifecycle, team and organisational.</p>
<h3>Value</h3>
<p>Value (expressed in terms of outcomes for our users and our organisation) is the beating heart of a good product roadmap. It&#8217;s the heart of product management itself.</p>
<h3>Delivery</h3>
<p>Scott says that focusing exclusively on features, cost schedules, and deadlines is one of the biggest product roadmap anti-patterns. Therefore, a document that lists solutions by their deadline is not a product roadmap, it is a delivery schedule or project plan. But delivery is an important part of product strategy so there’s a case for it to figure in some form on a roadmap.</p>
<h3>Confidence</h3>
<p>Scott says that confidence measures are a powerful tool for discussing options while managing expectations. Confidence is influenced by a range of factors and is context specific. He suggests using standard red/amber/green ratings to help manage expectations.</p>
<h3>Age</h3>
<p>Scott suggests setting expectations around the frequency with which you need to review strategy.  He aims to review his roadmaps every month (even if it’s to gain confidence that it’s still fine), and to give a more considered review every quarter.</p>
<p>Read the full article <a href="https://www.mindtheproduct.com/product-roadmaps-in-five-easy-pieces/" target="_blank" rel="noopener">Product roadmaps in five easy pieces</a></p>

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Product Roadmap

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

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Lessons learned in building product roadmaps by Jen Taylor

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

How to avoid turning your product into a feature factory by Ravi Kumar Sapata

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

SUNDAY REWIND: Product roadmaps in five easy pieces

Eira Hayward

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