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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind is the first of a two-part post from product designer<a href="https://www.linkedin.com/in/lassial/" target="_blank" rel="noopener"> Lassi Liikkanen</a> on product strategy.
The post aims to get you productive and to understand why starting with a strategy is difficult.
Lassi starts by looking at what the absence of a strategy means for a digital product: it’s possible as long as everything around the product stays small and changes slowly, but when a product starts to grow it’s hard to repeatedly make good, quick product decisions unless you have one.
Lassi mentions some of the product leaders  &#8211; such as <a href="https://www.linkedin.com/in/cagan/" target="_blank" rel="noopener">Marty Cagan</a> and <a href="https://www.linkedin.com/in/melissajeanperri/" target="_blank" rel="noopener">Melissa Perri</a> &#8211; he has turned to in order to gain an understanding of how to put together a product strategy and recommends readers look at their work first hand. He then runs through a five step model for creating and benefitting from one.
He also differentiates strategy from <a href="https://www.mindtheproduct.com/category/product-roadmap/" target="_blank" rel="noopener">roadmaps,</a> saying: “At best roadmaps can help to approximate the likelihood of being able to complete on specific initiatives in a given timeframe with the known resources.” He also examines who is best placed to take advantage of a product strategy and looks at why one is necessary.
Read the original article: <a href="https://www.mindtheproduct.com/product-strategy-for-beginners-part-1/" target="_blank" rel="noopener">Product strategy for beginners, Part 1</a>

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SUNDAY REWIND: Product strategy for beginners, Part 1

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SUNDAY REWIND: Product strategy for beginners, Part 1

Eira Hayward

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