post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Product Management

Sunday Rewind: Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function

Guest Post

Creating metrics that matter

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How much are product managers getting paid in 2024?

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Everything wrong with the product management job market. And how to fix it

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

In this week’s Sunday Rewind, ProdPad’s former Chief Commercial Officer <a href="https://www.linkedin.com/in/lizzielove/?originalSubdomain=uk" target="_blank" rel="noopener">Liz Love</a> looks at how launching products at an established business differs from a startup launch.
She runs through some of the factors that need to be considered:
There’s a ready-made customer base, who may be interested in your new product and there are existing relationships you can leverage. Launch planning therefore might include one strategy for existing customers, and another one for new customer acquisition.
There’s a larger pool of resources. More departments are likely to get involved in a launch at an established business but there will also be more people to educate. You may have to launch a new product internally as well as externally.
Product positioning is more complex for an established business, and requires the involvement of marketing and business development. Operations support also needs to be involved, and you need to decide how to measure success.
Read the full post:<a href="https://www.mindtheproduct.com/same-but-different-launching-products-at-an-established-company/" target="_blank" rel="noopener"> Same but different: Launching products at an established company</a>

core/freeform

Product Management Skills

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

Identify and manage imposter syndrome by Phyllis Njoroge

SUNDAY REWIND:  Same but different: Launching products at an established company

SUNDAY REWIND: Same but different: Launching products at an established company

Eira Hayward

Read more

Comments