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A deep dive into internal product management

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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<a href="https://au.linkedin.com/in/alisonhickson">Alison Hickson</a> was Group Product Manager at GoCardless when she gave this talk. She explains that when she became an internal product manager, her reach shifted from thousands of external customers to hundreds of internal team members.
She found that captive users are a fallacy. While you may think that your users don’t have a choice about using your products, this is incorrect, but you can shadow them to get a first-hand view of their experience with a product.
She also suggests monitoring channels like Slack to get customer feedback and discover when things aren’t working.
To influence as an internal product manager, you need to build social capital, Alison says. She did this by identifying a representative for each user group.
Her other advice is to release little bets iteratively. Make the most of lower-stakes releases and do things so you can think about what to do next by building fast feedback loops.
Watch the original talk here: <a href="https://www.mindtheproduct.com/product-craft-internal-product-manager-by-alison-hickson/">Sharpening your product craft as an internal product manager by Alison Hickson</a>

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Internal Product Management

SUNDAY REWIND: Sharpening your product craft as an internal product manager by Alison Hickson

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SUNDAY REWIND: Sharpening your product craft as an internal product manager by Alison Hickson

Eira Hayward

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