SUNDAY REWIND: The root causes of product failure by Marty Cagan

December 5, 2021

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Imogen Schels

Director of Content Strategy at Mind the Product

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

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In this Sunday Rewind, we revisit 2015, a product great – Silicon Valley Product Group founder, Marty Cagan – and the topic of product failure.

Marty shares 10 reasons why most products fail. In the firing line? Relying on the wrong sources for ideas, product roadmaps, focusing on outputs rather than outcomes, to name just a few.

Marty Cagan speaking about product failure at #mtpcon San Francisco in 2015 — Marty Cagan speaking on stage at #mtpcon San Francisco in 2015

Using the #mtpcon San Francisco stage as a platform to warn of these common root causes of failure, Marty explains that these ways of working are a million miles away from how the very best product teams operate. Those teams, he tells us, embrace continuous discovery and deliver to set a clear vision based on customer problems.

To get a taste of how Marty defines each problem, and how he implements a successful approach in the teams he works with, watch The Root Causes of Product Failure.

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