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Guest Post

What it means to be a product manager in the pharmaceutical industry 

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Sunday Rewind is an <a href="https://www.mindtheproduct.com/mtpcon/london/" target="_blank" rel="noopener">#mtpcon London+EMEA</a> session from <a href="https://www.linkedin.com/in/johnpcutler/" target="_blank" rel="noopener">John Cutler</a>, now Senior Director of Product Enablement at restaurant technology vendor Toast,  that explains how product managers can be strategic and think big while staying agile and small.</p>
<p>John says that in most companies, the timelines for business strategy (1 to 3 years), making bets and experiments (1 to 3 weeks), and identifying some opportunities (1 to 3 months) are clear. However, the messy middle (1 to 3 quarters) has been difficult to define, and product managers and teams aren’t always sure what they’re meant to be working on or how it aligns with everything else.</p>
<p>John says that to fix the issue of the messy middle, product managers need:</p>
<ul>
<li>A compelling strategy</li>
<li>A persistent model (e.g. <a href="https://www.mindtheproduct.com/bets-boards-missions-and-north-stars-by-john-cutler/" target="_blank" rel="noopener">North Star</a> and Inputs)</li>
<li>Opportunity focused bets</li>
<li>The freedom and ability to work small</li>
</ul>
<p>He says that product managers need to shift from creating feature factories or a black box of siloed time-based goals to a persistent and transparent model that captures the organisation’s beliefs, assumptions, and hypotheses</p>
<p>Read the original post and watch the talk in full: <a href="https://www.mindtheproduct.com/thinking-big-working-small-by-john-cutler/" target="_blank" rel="noopener">Thinking big, working small by John Cutler</a></p>
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SUNDAY REWIND: Thinking big, working small by John Cutler

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SUNDAY REWIND: Thinking big, working small by John Cutler

Eira Hayward

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